Rob Hoeijmakers
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The Claude plan I actually use
AI in Practice

The Claude plan I actually use

Pro subscription, a prepaid credit buffer, and Sonnet for most things. For a non-coder working with AI daily, this turns out cheaper than the Max plans.
16 Apr 2026 3 min read
The EU Age Verification App Was Designed to Be Distrusted
Europe

The EU Age Verification App Was Designed to Be Distrusted

The EU Age Verification App is technically sound and communicated all wrong. It buried the upside, led with fear, and launched a framework as a product.
15 Apr 2026 4 min read
The article I couldn't write
AI in Practice

The article I couldn't write

I tried to write about digital sovereignty. The piece kept splitting into three. That splitting, I think, is the actual story.
14 Apr 2026 3 min read
Google AI Plus, Pro, Ultra: Clearing Up a Year of Name Changes
AI in Practice

Google AI Plus, Pro, Ultra: Clearing Up a Year of Name Changes

Google renamed its AI subscription three times in a year. Gemini Advanced, AI Premium, AI Pro, now three tiers. Here is what each covers, and where Workspace and the free Gemini app fit in.
14 Apr 2026 5 min read
The AI Continuity Problem
AI Governance

The AI Continuity Problem

AI is load-bearing in my company. That creates a new kind of business risk: what happens when access breaks, gets priced out, or gets cut off?
08 Apr 2026 3 min read
The Neural Engine Does Not Run Your LLM
AI in Practice

The Neural Engine Does Not Run Your LLM

My earlier post on AI hardware implied the Neural Engine handles on-device AI. It doesn't, not for LLMs. Here is what it actually does, and why the distinction matters.
07 Apr 2026 3 min read
Running Gemma 4 on Your iPhone
AI in Practice

Running Gemma 4 on Your iPhone

Google's Gemma 4 runs offline on your iPhone. A follow-up to my local LLM experiment, now with a sharper app, a better model, and a clearer sense of what this category is becoming.
07 Apr 2026 4 min read
My First Mac App
AI in Practice

My First Mac App

I described a workflow problem to Claude. It wrote me a compiled Swift app using Xcode. That sentence still feels odd to type.
04 Apr 2026 3 min read
ChatGPT Thinks With You. Claude Builds With You.
AI in Practice

ChatGPT Thinks With You. Claude Builds With You.

I switched from ChatGPT to Claude. The difference isn't the model. It's the shift from cognitive support to digital crafting, and what that makes possible.
27 Mar 2026 2 min read
Leuven's quiet superpower: imec
Europe

Leuven's quiet superpower: imec

Imec in Leuven just received the world's most advanced chip machine. The story of how a small Flemish city became a global semiconductor choke point starts in 1984.
27 Mar 2026 3 min read
Back to the file
AI in Practice

Back to the file

Thirty years of web technology, and the most reliable setup is still a text file on a server. We just needed AI to get back there.
22 Mar 2026 2 min read
EU Inc.: between words and reality in Europe’s new company proposal
Europe

EU Inc.: between words and reality in Europe’s new company proposal

EU Inc. sounds simple: 48 hours, €100, fully online. In reality, it marks a deeper shift in how Europe deals with its fragmented systems.
19 Mar 2026 3 min read
Mapping AI Exposure Across the Dutch Labour Market
Future of Work

Mapping AI Exposure Across the Dutch Labour Market

From US model to Dutch labour market in an afternoon, using AI and public data. A small project that says something larger about data work.
17 Mar 2026 4 min read
When AI Moves Into Your Working Environment

When AI Moves Into Your Working Environment

The real change in AI may not be the models, but where they run. When AI enters the working environment, the workflow itself begins to shift.
13 Mar 2026 2 min read
A Wider Frame: Apple’s Camera Features in Practice

A Wider Frame: Apple’s Camera Features in Practice

Curious about Continuity Camera, Center Stage and Desk View, I spent an afternoon experimenting. A small trick with QuickTime makes testing it surprisingly easy.
13 Mar 2026 3 min read
A lighter computer for a different era
Future of Work

A lighter computer for a different era

A new iMac, a one-hour migration, fewer ports, more cloud and AI. Replacing a desktop computer now reveals how much the role of the machine itself has changed.
13 Mar 2026 4 min read
The Delegation Problem of the Internet
Future of Work

The Delegation Problem of the Internet

Modern life runs on delegation. Yet most digital systems assume one account, one person, one operator. Passwords and identity checks quietly block automation.
12 Mar 2026 2 min read
A Personal Retention Strategy for ChatGPT
AI in Practice

A Personal Retention Strategy for ChatGPT

From digital scarcity to data abundance, and why I now choose deliberate reset over permanent retention in ChatGPT.
26 Feb 2026 3 min read
Apple’s Pages, Numbers and Keynote: Strong Tools, Weak Culture

Apple’s Pages, Numbers and Keynote: Strong Tools, Weak Culture

Apple’s Pages, Numbers and Keynote are polished and free, yet rarely dominant. The issue may not be features, but culture.
20 Feb 2026 2 min read
Vision, Judgement, Creativity: Reclaiming Agency in the Age of AI
Future of Work

Vision, Judgement, Creativity: Reclaiming Agency in the Age of AI

From analysis paralysis to agency: why vision, judgement and creativity matter most in an AI-shaped world.
20 Feb 2026 3 min read
The Persistence of the Table

The Persistence of the Table

Beyond structure and data, a table is a surface where accumulation becomes glimpseable and time, for a moment, held still and open to inspection.
03 Feb 2026 4 min read
From text to diagrams: working with Mermaid

From text to diagrams: working with Mermaid

Mermaid turns structured text into diagrams, and back again. A practical look at text-first diagramming, and why it works well with language models.
29 Jan 2026 3 min read
PersonaPlex marks a shift from dictation to conversation

PersonaPlex marks a shift from dictation to conversation

Dictation turns speech into text. Conversation works in time. PersonaPlex marks the moment voice AI starts to operate in real-time dialogue.
23 Jan 2026 3 min read
One European Company (EU-INC)
Europe

One European Company (EU-INC)

The idea of a single European company keeps returning. Not because it’s easy, but because Europe keeps running into the same limits.
20 Jan 2026 4 min read
What coding with AI feels like now
AI in Practice

What coding with AI feels like now

There is a lot of noise about AI replacing programmers. I wanted something else: a sense of what is feasible, what is throwaway, and where judgement still matters.
18 Jan 2026 6 min read
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