About Rob Hoeijmakers

Digital & AI Strategy

I am a digital strategist and entrepreneur, specializing in AI, automation, and web development. Together with my partner, Maya Schmuki, I run Schmuki, a Digital & AI Agency where we help businesses and professionals navigate the ever-changing digital landscape.

Our work spans from AI-driven automation to custom web solutions, always with a focus on practical implementation and measurable impact.

Hoeijmakers.net: Exploring Digital Frontiers

This blog is where I synthesize my learnings across different digital areas, focusing on identity, AI, and Digital Europe. Here, I explore how digital technologies shape our world, offering insights into AI, automation, and online identity, while also sharing my photographic work.

This space serves as a platform for deepening my understanding and connecting with others who are navigating similar themes.

Schmuki: Digital & AI Solutions

At Schmuki, we combine expertise in digital strategy, AI automation, and web development to deliver tailored solutions for our clients. Whether it’s optimizing business processes, integrating AI chatbots, or enhancing digital presence, we bridge technology with real-world application.

Maya, with her background in design and online marketing, leads the creative and branding aspects, while I focus on strategic execution and technological development.

Focus Area's

I write, build, and advise at the intersection of AI, digital strategy, and creative tools—helping others navigate and shape the digital world with clarity and purpose. Here are the focus area's for this blog:

AI & Tools
Integrating AI and practical tools to streamline workflows and enhance digital productivity.

Content & Communication
Creating structured, engaging content across text, image, audio, and video.

Digital Strategy
Helping businesses grow through smart use of AI, automation, and web technologies.

Privacy & Identity
Exploring digital identity, security, and EU privacy standards like GDPR.

Social Media
Analysing platforms and their algorithms to create cross-platform strategies that connect, grow, and inform.

Photography & Visual Thinking
Using photography to support storytelling, clarity, and presence in digital life.

Etymology & Language
Connecting language and technology through precise, meaningful communication.

I also published a bunch of reviews, or maybe they are more a list of books I like.

Let’s Connect

If you're looking to integrate AI, automation, or strategic digital solutions into your business, feel free to reach out. You’ll also find highlights from my photography and a glimpse into my social media projects, where I continue to experiment and share.

Do you have a question, comment or do you just want to get in touch by e-mail? Send me a message to [email protected].

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