Rob Hoeijmakers
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A Wider Frame: Apple’s Camera Features in Practice

A Wider Frame: Apple’s Camera Features in Practice

Curious about Continuity Camera, Center Stage and Desk View, I spent an afternoon experimenting. A small trick with QuickTime makes testing it surprisingly easy.
13 Mar 2026 3 min read
A lighter computer for a different era
Future of Work

A lighter computer for a different era

A new iMac, a one-hour migration, fewer ports, more cloud and AI. Replacing a desktop computer now reveals how much the role of the machine itself has changed.
13 Mar 2026 4 min read
The Delegation Problem of the Internet
Future of Work

The Delegation Problem of the Internet

Modern life runs on delegation. Yet most digital systems assume one account, one person, one operator. Passwords and identity checks quietly block automation.
12 Mar 2026 2 min read
A Personal Retention Strategy for ChatGPT
AI in Practice

A Personal Retention Strategy for ChatGPT

From digital scarcity to data abundance, and why I now choose deliberate reset over permanent retention in ChatGPT.
26 Feb 2026 3 min read
Apple’s Pages, Numbers and Keynote: Strong Tools, Weak Culture

Apple’s Pages, Numbers and Keynote: Strong Tools, Weak Culture

Apple’s Pages, Numbers and Keynote are polished and free, yet rarely dominant. The issue may not be features, but culture.
20 Feb 2026 2 min read
Vision, Judgement, Creativity: Reclaiming Agency in the Age of AI
Future of Work

Vision, Judgement, Creativity: Reclaiming Agency in the Age of AI

From analysis paralysis to agency: why vision, judgement and creativity matter most in an AI-shaped world.
20 Feb 2026 3 min read
The Persistence of the Table

The Persistence of the Table

Beyond structure and data, a table is a surface where accumulation becomes glimpseable and time, for a moment, held still and open to inspection.
03 Feb 2026 4 min read
From text to diagrams: working with Mermaid

From text to diagrams: working with Mermaid

Mermaid turns structured text into diagrams, and back again. A practical look at text-first diagramming, and why it works well with language models.
29 Jan 2026 3 min read
PersonaPlex marks a shift from dictation to conversation

PersonaPlex marks a shift from dictation to conversation

Dictation turns speech into text. Conversation works in time. PersonaPlex marks the moment voice AI starts to operate in real-time dialogue.
23 Jan 2026 3 min read
One European Company (EU-INC)
Europe

One European Company (EU-INC)

The idea of a single European company keeps returning. Not because it’s easy, but because Europe keeps running into the same limits.
20 Jan 2026 4 min read
What coding with AI feels like now
AI in Practice

What coding with AI feels like now

There is a lot of noise about AI replacing programmers. I wanted something else: a sense of what is feasible, what is throwaway, and where judgement still matters.
18 Jan 2026 6 min read
ChatGPT Memory Has Quietly Changed (Plus & Pro)
AI in Practice

ChatGPT Memory Has Quietly Changed (Plus & Pro)

If you use ChatGPT Plus or Pro: memory now goes beyond saved preferences. Past conversations can be retrieved when relevant. Business accounts are different.
16 Jan 2026 1 min read
Just eight European quantum computers?
Quantum Computing

Just eight European quantum computers?

When the EU says it is building eight quantum computers, the number sounds precise. It isn’t. This piece explores why that question is harder than it looks.
15 Jan 2026 3 min read
Why WhatsApp Channels Trigger the Digital Services Act
Europe

Why WhatsApp Channels Trigger the Digital Services Act

WhatsApp did not become social media overnight. But Channels added public reach at EU scale. That single design shift is enough to activate the logic of the Digital Services Act.
11 Jan 2026 3 min read
ChatGPT Personal vs Business
AI in Practice

ChatGPT Personal vs Business

If you use ChatGPT both privately and at work, you may have noticed this: one conversation seems to carry on over time, the other keeps resetting. Same system, different behaviour. That difference is deliberate, and it matters.
10 Jan 2026 3 min read
WhatsApp in 2026: From Phone Numbers to Names

WhatsApp in 2026: From Phone Numbers to Names

WhatsApp is introducing usernames. A small change that reshapes identity, privacy, and how people and businesses can be reached without sharing phone numbers.
07 Jan 2026 4 min read
Exploring ISO 42001 and AI governance
AI Governance

Exploring ISO 42001 and AI governance

As I dive deeper into EU AI regulation, ISO 42001 keeps surfacing. This piece explores what it is, how certification works, and why it matters for vendors.
05 Jan 2026 5 min read
The limits of “unlimited” mobile data
Europe

The limits of “unlimited” mobile data

Unlimited data rarely means the same thing twice. At home, abroad, or on eSIMs, the limits shift. This piece maps where they actually are.
05 Jan 2026 4 min read
Everyday life runs on daily data

Everyday life runs on daily data

Mobile data, roaming and fibre form one system. We only start to notice it when circumstances change.
04 Jan 2026 6 min read
Typography, in motion

Typography, in motion

In modern cars, text is no longer read but registered. Letters function like icons, designed for saccades, speed, and cognitive restraint.
03 Jan 2026 3 min read
Colour, systems, and the moment it clicked

Colour, systems, and the moment it clicked

A Japanese colour book, a digital-first brand, and a late encounter with Pantone led me to finally understand why print colour always felt confusing.
02 Jan 2026 5 min read
AI literacy: from definition to practice
Future of Work

AI literacy: from definition to practice

AI literacy rarely shows up as a skill gap. It appears when organisations need to justify decisions, manage risk, and remain accountable.
30 Dec 2025 5 min read
Kobo and Kindle solve different problems

Kobo and Kindle solve different problems

For a long time, I treated Kobo and Kindle as roughly the same thing: e-readers with different ecosystems. Only when I started using them side by side did it become clear that they are built around very different setups. Not different features. Different models. Once you see that, the
30 Dec 2025 3 min read
Word of the year: model

Word of the year: model

The word model comes from modulus, Latin for ‘measure’. It refers to simplified representations we use to make sense of reality, from maps to AI systems.
29 Dec 2025 5 min read
Direct Debit: US versus EU
Money

Direct Debit: US versus EU

A viral US video warns against debit cards. The real difference, however, lies in how direct debit works in America versus Europe, and why that matters.
28 Dec 2025 4 min read
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