Rob Hoeijmakers
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Voice Mode Without the Screen
AI in Practice

Voice Mode Without the Screen

Voice mode with Gemini and ChatGPT. On iOS the lock screen, Dynamic Island, and Live Activities decide whether your assistant stays visible.
29 Nov 2025 3 min read
Cybernetics: The Idea Behind Cyber

Cybernetics: The Idea Behind Cyber

Before it meant computers, cyber meant steering. This piece follows that idea from its origins to the way it now shapes states, platforms, and our digital lives.
29 Nov 2025 3 min read
Group Chats in ChatGPT: Solving a Problem That Isn’t There
AI in Practice

Group Chats in ChatGPT: Solving a Problem That Isn’t There

ChatGPT’s strength has been a focused space to think, explore, and learn. By pushing into group messaging, it risks disturbing that clarity. When an assistant becomes a social venue, not only does the feature struggle to justify itself. It threatens the very environment that made the tool valuable.
23 Nov 2025 2 min read
The Workspace Advantage: Google’s Quiet Lead in the AI Shift
AI Strategy

The Workspace Advantage: Google’s Quiet Lead in the AI Shift

The real AI race is not model vs model, but who owns the environment where work lives. Gemini 3 gives Google a quiet but strategic advantage.
23 Nov 2025 4 min read
Introducing the EU’s Digital Omnibus Proposal
Europe

Introducing the EU’s Digital Omnibus Proposal

The Digital Omnibus Proposal signals a shift in Europe’s approach to data and AI governance. Early awareness matters for those building digital tools.
20 Nov 2025 3 min read
Excel and the future cockpit of business logic
Future of Work

Excel and the future cockpit of business logic

Excel has always been more than a spreadsheet. For decades it has been the place where business logic quietly lives. Not in software systems designed for control, but in the free space where analysts, planners and managers actually think. What interests me today is how this space is changing as
19 Nov 2025 3 min read
Finding My Place in Europe’s AI Future
AI Strategy

Finding My Place in Europe’s AI Future

Policy is loud, practice is quiet. Europe’s future will be shaped by those who build working systems. Here is where I choose to look.
19 Nov 2025 7 min read
Review of The Reckoning, in the light of the AI boom
AI Strategy Featured

Review of The Reckoning, in the light of the AI boom

The AI boom’s profits rest on old instincts: to stretch time, hide cost, and believe the ledger before the reality beneath it.
18 Nov 2025 4 min read
What llms.txt can do for your website
AI in Practice

What llms.txt can do for your website

When bots become interpreters of your brand, context matters. llms.txt helps guide what AI systems understand and repeat about your website.
17 Nov 2025 4 min read
Where deeptech really happens
Europe

Where deeptech really happens

From AI to nuclear ships. A look at the heavy, slow innovation shaping Europe’s future and why it matters more than the tech we usually talk about.
17 Nov 2025 5 min read
From Silicon to Intelligence: Understanding the Hardware Behind AI
AI Strategy

From Silicon to Intelligence: Understanding the Hardware Behind AI

A short video about NPUs and TPUs led to a deeper look at the physical side of AI. From the Neural Engine in your iPhone to the massive processors powering data-centre models.
12 Nov 2025 4 min read
Flying Blind: Measuring Traffic When Your Readers Are Machines
AI in Practice

Flying Blind: Measuring Traffic When Your Readers Are Machines

As readers move into ChatGPT, Perplexity and Google’s AI Overviews, we lose sight of them. Can Cloudflare and Plausible help us measure what’s missing?
12 Nov 2025 5 min read
When Rules Learn to Think: Discovering Google Workspace Flows

When Rules Learn to Think: Discovering Google Workspace Flows

A small ‘Flows’ button in Gmail opened a new chapter in how we automate our work. What began as simple rules now behaves like intelligent agents. Powered by Gemini, Google’s expanding AI layer for Workspace and beyond.
12 Nov 2025 4 min read
Compute: A New Measure of the World
AI in Practice

Compute: A New Measure of the World

Compute once meant calculation. Now it shapes work, art, and power. An invisible current running through the modern world’s every action.
12 Nov 2025 3 min read
Signing the Future: How a Digital Incorporation Made eIDAS Real
Europe

Signing the Future: How a Digital Incorporation Made eIDAS Real

A first-hand look at how eIDAS and digital signatures replace paper rituals with cryptographic trust.
12 Nov 2025 5 min read
Reskilling the Mind: Europe’s Next Transition
Future of Work

Reskilling the Mind: Europe’s Next Transition

No one truly knows what lies ahead. We can sense that work is changing, that the ground beneath knowledge and skill is moving, but the direction is still uncertain. This article is an exploration, a way to think aloud about what reskilling could mean for Europe when intelligence, both human and art
07 Nov 2025 3 min read
Excel, the Hidden Operating System of Business Reasoning

Excel, the Hidden Operating System of Business Reasoning

Excel has long been the silent operating system of business reasoning. AI may be about to extend that logic into natural language.
06 Nov 2025 3 min read
The Real Cost of Leaving Microsoft 365
AI Governance

The Real Cost of Leaving Microsoft 365

The ICC left Microsoft 365 for OpenDesk, trading convenience for control. A lesson in digital self-awareness and the true cost of sovereignty.
05 Nov 2025 6 min read
The Paradox of Sovereignty: Europe’s Search for Freedom in a Connected World
Europe

The Paradox of Sovereignty: Europe’s Search for Freedom in a Connected World

The EU talks about digital sovereignty as independence, yet its strength still depends on shared systems, U.S. clouds, and global code.
30 Oct 2025 4 min read
Between Idealism and Reach: Trying Out the Fediverse

Between Idealism and Reach: Trying Out the Fediverse

Trying the Fediverse through Ghost: not a viral channel, but a quiet protocol that reimagines publishing as conversation instead of distribution.
30 Oct 2025 3 min read
Elections and AI
AI Strategy

Elections and AI

Two reports on AI and politics sparked debate in the Netherlands. Beyond the headlines lies a deeper unease: how do we live with technologies that not only reflect language but act within it?
27 Oct 2025 3 min read
Reading Breakneck by Dan Wang
Europe

Reading Breakneck by Dan Wang

Few books capture our accelerating era like Dan Wang’s Breakneck: global, personal, and clear-eyed about what drives modern change.
23 Oct 2025 5 min read
From Free to Paid: Choosing the Right AI Model (with a European Lens)
Europe

From Free to Paid: Choosing the Right AI Model (with a European Lens)

Building on Ethan Mollick’s excellent ‘Opinionated Guide to Using AI Right Now’, this article explores how to choose between the leading AI systems. And what a European perspective adds when moving from free to paid use.
20 Oct 2025 6 min read
Rediscovering Google Cloud Search

Rediscovering Google Cloud Search

Google Cloud Search offers a quiet form of productivity: not by summarising, but by helping you find exactly what you’ve created across your own Google Workspace. A reminder that clarity comes before interpretation.
17 Oct 2025 1 min read
The Silent Upgrade: What Really Changed When Our Bank Replaced Our Cards

The Silent Upgrade: What Really Changed When Our Bank Replaced Our Cards

Our bank quietly replaced our cards. Everything worked, yet behind that smooth process lies a major shift in how payments and digital identity work.
12 Oct 2025 4 min read
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