Rob Hoeijmakers
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Signing the Future: How a Digital Incorporation Made eIDAS Real
Europe

Signing the Future: How a Digital Incorporation Made eIDAS Real

A first-hand look at how eIDAS and digital signatures replace paper rituals with cryptographic trust.
12 Nov 2025 5 min read
Reskilling the Mind: Europe’s Next Transition
Future of Work

Reskilling the Mind: Europe’s Next Transition

No one truly knows what lies ahead. We can sense that work is changing, that the ground beneath knowledge and skill is moving, but the direction is still uncertain. This article is an exploration, a way to think aloud about what reskilling could mean for Europe when intelligence, both human and art
07 Nov 2025 3 min read
Excel, the Hidden Operating System of Business Reasoning

Excel, the Hidden Operating System of Business Reasoning

Excel has long been the silent operating system of business reasoning. AI may be about to extend that logic into natural language.
06 Nov 2025 3 min read
The Real Cost of Leaving Microsoft 365
AI Governance

The Real Cost of Leaving Microsoft 365

The ICC left Microsoft 365 for OpenDesk, trading convenience for control. A lesson in digital self-awareness and the true cost of sovereignty.
05 Nov 2025 6 min read
The Paradox of Sovereignty: Europe’s Search for Freedom in a Connected World
Europe

The Paradox of Sovereignty: Europe’s Search for Freedom in a Connected World

The EU talks about digital sovereignty as independence, yet its strength still depends on shared systems, U.S. clouds, and global code.
30 Oct 2025 4 min read
Between Idealism and Reach: Trying Out the Fediverse

Between Idealism and Reach: Trying Out the Fediverse

Trying the Fediverse through Ghost: not a viral channel, but a quiet protocol that reimagines publishing as conversation instead of distribution.
30 Oct 2025 3 min read
Elections and AI
AI Strategy

Elections and AI

Two reports on AI and politics sparked debate in the Netherlands. Beyond the headlines lies a deeper unease: how do we live with technologies that not only reflect language but act within it?
27 Oct 2025 3 min read
Reading Breakneck by Dan Wang
Europe

Reading Breakneck by Dan Wang

Few books capture our accelerating era like Dan Wang’s Breakneck: global, personal, and clear-eyed about what drives modern change.
23 Oct 2025 5 min read
From Free to Paid: Choosing the Right AI Model (with a European Lens)
Europe

From Free to Paid: Choosing the Right AI Model (with a European Lens)

Building on Ethan Mollick’s excellent ‘Opinionated Guide to Using AI Right Now’, this article explores how to choose between the leading AI systems. And what a European perspective adds when moving from free to paid use.
20 Oct 2025 6 min read
Rediscovering Google Cloud Search

Rediscovering Google Cloud Search

Google Cloud Search offers a quiet form of productivity: not by summarising, but by helping you find exactly what you’ve created across your own Google Workspace. A reminder that clarity comes before interpretation.
17 Oct 2025 1 min read
The Silent Upgrade: What Really Changed When Our Bank Replaced Our Cards
Money

The Silent Upgrade: What Really Changed When Our Bank Replaced Our Cards

Our bank quietly replaced our cards. Everything worked, yet behind that smooth process lies a major shift in how payments and digital identity work.
12 Oct 2025 4 min read
When Research Turns Into Action: Understanding Deep Research vs. Agent Mode in ChatGPT
AI in Practice

When Research Turns Into Action: Understanding Deep Research vs. Agent Mode in ChatGPT

Both modes inside ChatGPT seem to “think”, yet one begins to “do”. Exploring the quiet shift from analysis to operation in everyday AI tools.
09 Oct 2025 2 min read
When Bots Become Readers: Publishing in the Age of AI Crawlers
AI in Practice

When Bots Become Readers: Publishing in the Age of AI Crawlers

Listening to Matthew Prince on Azim Azhar’s podcast made me reflect on who actually reads my blog. People (like you), machines, or both.
09 Oct 2025 3 min read
When AI Makes the Calendar Click
AI in Practice

When AI Makes the Calendar Click

A hotel booking, a single prompt, and a small glimpse of how AI quietly starts to understand our everyday tools.
05 Oct 2025 2 min read
The Hidden History Behind an Email Signature in Apple Mail

The Hidden History Behind an Email Signature in Apple Mail

After thirty years of wrangling with e-mail quirks, this is the simple method that finally made Apple Mail behave and it still makes me smile.
05 Oct 2025 4 min read
Tracing and Telling: From GPX Tracks to KML Stories

Tracing and Telling: From GPX Tracks to KML Stories

GPX shows where you went. KML explains what it means. With Komoot and AI, maps become not just navigation tools but narratives.
01 Oct 2025 3 min read
From Hype to Workflows: Where AI’s Real Shift is Happening
AI Strategy

From Hype to Workflows: Where AI’s Real Shift is Happening

We expected AI to change everything overnight. Instead, progress is hidden in pilots and processes. The sinkhole is forming beneath us.
30 Sep 2025 4 min read
AI’s Impact on Work, People, and Labour Law
Future of Work

AI’s Impact on Work, People, and Labour Law

AI drives growth and efficiency, but also reshapes rights, rules, and daily work. A look at the double effect of AI on organisations and labour law.
17 Sep 2025 4 min read
Decentralised Identity: Prove What You Must, Reveal No More Than You Need

Decentralised Identity: Prove What You Must, Reveal No More Than You Need

To access content or services, we often give away more than we should. Decentralised identity lets us prove facts without exposing our digital selves.
16 Sep 2025 5 min read
Oracle’s Surprise Role in the AI Economy
AI Strategy

Oracle’s Surprise Role in the AI Economy

Oracle’s return to AI relevance shows how capital is flowing upstream. From apps to infrastructure. Training fits their strengths, inference remains a question.
16 Sep 2025 3 min read
From Sand to Software: A Whistle-Stop Tour of the AI Value Chain
AI Strategy

From Sand to Software: A Whistle-Stop Tour of the AI Value Chain

AI may look like pure software, but it rests on a fragile chain of quartz, optics, fabs, and GPUs. This post traces the journey, stop by stop.
16 Sep 2025 4 min read
Why I Keep Mixing Up Hortensia, Hibiscus and Rhododendron
AI in Practice

Why I Keep Mixing Up Hortensia, Hibiscus and Rhododendron

A mix-up of flower names becomes a window into how human memory works and how it contrasts with AI models.
05 Sep 2025 2 min read
Investing in Atoms: Alain le Loux on Building the Deeptech Future
Europe

Investing in Atoms: Alain le Loux on Building the Deeptech Future

Deeptech demands patience, guts, and hands-on conviction. This article profiles Alain le Loux and the rare venture model behind Europe’s hardware hopes.
05 Sep 2025 3 min read
Streams and Archives: Two Ways of Living with Our Digital Data
Europe

Streams and Archives: Two Ways of Living with Our Digital Data

Personal data lives in two worlds: flowing streams of fresh information and enduring archives of credentials. Both shape our digital future.
28 Aug 2025 4 min read
From Ideas to Precision: Why I Use Mermaid with LLMs
AI in Practice

From Ideas to Precision: Why I Use Mermaid with LLMs

Image generation is messy for structure. With Mermaid + LLMs, diagrams become clear, tweakable, and practical. A real tool for strategy and logic.
24 Aug 2025 3 min read
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