Rob Hoeijmakers
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When Research Turns Into Action: Understanding Deep Research vs. Agent Mode in ChatGPT
AI in Practice

When Research Turns Into Action: Understanding Deep Research vs. Agent Mode in ChatGPT

Both modes inside ChatGPT seem to “think”, yet one begins to “do”. Exploring the quiet shift from analysis to operation in everyday AI tools.
09 Oct 2025 2 min read
When Bots Become Readers: Publishing in the Age of AI Crawlers
AI in Practice

When Bots Become Readers: Publishing in the Age of AI Crawlers

Listening to Matthew Prince on Azim Azhar’s podcast made me reflect on who actually reads my blog. People (like you), machines, or both.
09 Oct 2025 3 min read
When AI Makes the Calendar Click
AI in Practice

When AI Makes the Calendar Click

A hotel booking, a single prompt, and a small glimpse of how AI quietly starts to understand our everyday tools.
05 Oct 2025 2 min read
The Hidden History Behind an Email Signature in Apple Mail

The Hidden History Behind an Email Signature in Apple Mail

After thirty years of wrangling with e-mail quirks, this is the simple method that finally made Apple Mail behave and it still makes me smile.
05 Oct 2025 4 min read
Tracing and Telling: From GPX Tracks to KML Stories

Tracing and Telling: From GPX Tracks to KML Stories

GPX shows where you went. KML explains what it means. With Komoot and AI, maps become not just navigation tools but narratives.
01 Oct 2025 3 min read
From Hype to Workflows: Where AI’s Real Shift is Happening
AI Strategy

From Hype to Workflows: Where AI’s Real Shift is Happening

We expected AI to change everything overnight. Instead, progress is hidden in pilots and processes. The sinkhole is forming beneath us.
30 Sep 2025 4 min read
AI’s Impact on Work, People, and Labour Law
Future of Work

AI’s Impact on Work, People, and Labour Law

AI drives growth and efficiency, but also reshapes rights, rules, and daily work. A look at the double effect of AI on organisations and labour law.
17 Sep 2025 4 min read
Decentralised Identity: Prove What You Must, Reveal No More Than You Need

Decentralised Identity: Prove What You Must, Reveal No More Than You Need

To access content or services, we often give away more than we should. Decentralised identity lets us prove facts without exposing our digital selves.
16 Sep 2025 5 min read
Oracle’s Surprise Role in the AI Economy
AI Strategy

Oracle’s Surprise Role in the AI Economy

Oracle’s return to AI relevance shows how capital is flowing upstream. From apps to infrastructure. Training fits their strengths, inference remains a question.
16 Sep 2025 3 min read
From Sand to Software: A Whistle-Stop Tour of the AI Value Chain
AI Strategy

From Sand to Software: A Whistle-Stop Tour of the AI Value Chain

AI may look like pure software, but it rests on a fragile chain of quartz, optics, fabs, and GPUs. This post traces the journey, stop by stop.
16 Sep 2025 4 min read
Why I Keep Mixing Up Hortensia, Hibiscus and Rhododendron
AI in Practice

Why I Keep Mixing Up Hortensia, Hibiscus and Rhododendron

A mix-up of flower names becomes a window into how human memory works and how it contrasts with AI models.
05 Sep 2025 2 min read
Investing in Atoms: Alain le Loux on Building the Deeptech Future
Europe

Investing in Atoms: Alain le Loux on Building the Deeptech Future

Deeptech demands patience, guts, and hands-on conviction. This article profiles Alain le Loux and the rare venture model behind Europe’s hardware hopes.
05 Sep 2025 3 min read
Streams and Archives: Two Ways of Living with Our Digital Data
Europe

Streams and Archives: Two Ways of Living with Our Digital Data

Personal data lives in two worlds: flowing streams of fresh information and enduring archives of credentials. Both shape our digital future.
28 Aug 2025 4 min read
From Ideas to Precision: Why I Use Mermaid with LLMs
AI in Practice

From Ideas to Precision: Why I Use Mermaid with LLMs

Image generation is messy for structure. With Mermaid + LLMs, diagrams become clear, tweakable, and practical. A real tool for strategy and logic.
24 Aug 2025 3 min read
The Deeptech Dilemma
Europe Featured

The Deeptech Dilemma

Deeptech isn’t SaaS. It’s often slow, risky, physical and still underfunded in Europe. What’s behind the gap with the US? A rare cross-Atlantic perspective.
20 Aug 2025 2 min read
Chrome, Gemini Nano, and the Browser as AI Platform
AI Strategy

Chrome, Gemini Nano, and the Browser as AI Platform

The AI race is moving into the browser. Experiments with local models helped me recognise Chrome’s Gemini Nano for what it is.
18 Aug 2025 3 min read
AI Fine-Tuning for Non-Engineers
AI in Practice

AI Fine-Tuning for Non-Engineers

Compact AI models make fine-tuning possible for non-engineers. I tried it myself and learned how AI becomes portable, local and real.
17 Aug 2025 3 min read
Wero: Europe’s new payment brand
Europe

Wero: Europe’s new payment brand

Wero is Europe’s bid for payment sovereignty: pay across borders with just an email or phone number, without relying on US networks.
14 Aug 2025 2 min read
From Shopping Cart to Server Rack: How Lidl Builds a European Cloud
Europe

From Shopping Cart to Server Rack: How Lidl Builds a European Cloud

From groceries to gigabytes: how Lidl’s parent turned its retail IT backbone into STACKIT, a sovereign cloud based in Germany and Austria.
13 Aug 2025 5 min read
Running GPT-OSS Locally: What OpenAI Just Made Possible (And What It Didn't)
AI in Practice

Running GPT-OSS Locally: What OpenAI Just Made Possible (And What It Didn't)

OpenAI released GPT‑OSS under an open licence. Here's what that really means, how I ran it on a Mac mini, and where you might start experimenting too.
06 Aug 2025 4 min read
Model Cards, System Cards and What They’re Quietly Becoming
AI Governance

Model Cards, System Cards and What They’re Quietly Becoming

What are AI model cards, and why are they becoming the documents regulators will turn to first? I read a few and it taught me more than I expected.
05 Aug 2025 4 min read
From Benchmarks to Evals: How We Measure AI and Why It Matters
AI Governance

From Benchmarks to Evals: How We Measure AI and Why It Matters

Benchmarks score models. Evals test them in real workflows. This is your guide to understanding how we measure and trust AI performance today.
03 Aug 2025 4 min read
From Mini to Pro: My Experience Switching to the iPhone 16 Pro

From Mini to Pro: My Experience Switching to the iPhone 16 Pro

I swapped the nimble iPhone 12 mini for the powerful 16 Pro. It changed how I shoot, what I see and how fast I can get the camera out.
02 Aug 2025 4 min read
How I Tuned My Social Notifications into a Single, Silent Stream

How I Tuned My Social Notifications into a Single, Silent Stream

During the holidays, I rethought notifications. The result: one place, no noise, no rush. A calmer way to stay connected without being pulled in.
30 Jul 2025 2 min read
From API Users to Embedded Agents: How Systems Are Becoming Smarter From Within
AI in Practice

From API Users to Embedded Agents: How Systems Are Becoming Smarter From Within

From passive APIs to embedded agents: systems now host autonomous, AI‑powered modules that live inside and act proactively rather than wait for calls.
29 Jul 2025 3 min read
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