Rob Hoeijmakers
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Flying Blind: Measuring Traffic When Your Readers Are Machines
AI in Practice

Flying Blind: Measuring Traffic When Your Readers Are Machines

As readers move into ChatGPT, Perplexity and Google’s AI Overviews, we lose sight of them. Can Cloudflare and Plausible help us measure what’s missing?
12 Nov 2025 5 min read
Compute: A New Measure of the World
AI in Practice

Compute: A New Measure of the World

Compute once meant calculation. Now it shapes work, art, and power. An invisible current running through the modern world’s every action.
12 Nov 2025 3 min read
From Free to Paid: Choosing the Right AI Model (with a European Lens)
Europe

From Free to Paid: Choosing the Right AI Model (with a European Lens)

Building on Ethan Mollick’s excellent ‘Opinionated Guide to Using AI Right Now’, this article explores how to choose between the leading AI systems. And what a European perspective adds when moving from free to paid use.
20 Oct 2025 6 min read
When Research Turns Into Action: Understanding Deep Research vs. Agent Mode in ChatGPT
AI in Practice

When Research Turns Into Action: Understanding Deep Research vs. Agent Mode in ChatGPT

Both modes inside ChatGPT seem to “think”, yet one begins to “do”. Exploring the quiet shift from analysis to operation in everyday AI tools.
09 Oct 2025 2 min read
When Bots Become Readers: Publishing in the Age of AI Crawlers
AI in Practice

When Bots Become Readers: Publishing in the Age of AI Crawlers

Listening to Matthew Prince on Azim Azhar’s podcast made me reflect on who actually reads my blog. People (like you), machines, or both.
09 Oct 2025 3 min read
When AI Makes the Calendar Click
AI in Practice

When AI Makes the Calendar Click

A hotel booking, a single prompt, and a small glimpse of how AI quietly starts to understand our everyday tools.
05 Oct 2025 2 min read
Why I Keep Mixing Up Hortensia, Hibiscus and Rhododendron
AI in Practice

Why I Keep Mixing Up Hortensia, Hibiscus and Rhododendron

A mix-up of flower names becomes a window into how human memory works and how it contrasts with AI models.
05 Sep 2025 2 min read
Streams and Archives: Two Ways of Living with Our Digital Data
Europe

Streams and Archives: Two Ways of Living with Our Digital Data

Personal data lives in two worlds: flowing streams of fresh information and enduring archives of credentials. Both shape our digital future.
28 Aug 2025 4 min read
From Ideas to Precision: Why I Use Mermaid with LLMs
AI in Practice

From Ideas to Precision: Why I Use Mermaid with LLMs

Image generation is messy for structure. With Mermaid + LLMs, diagrams become clear, tweakable, and practical. A real tool for strategy and logic.
24 Aug 2025 3 min read
AI Fine-Tuning for Non-Engineers
AI in Practice

AI Fine-Tuning for Non-Engineers

Compact AI models make fine-tuning possible for non-engineers. I tried it myself and learned how AI becomes portable, local and real.
17 Aug 2025 3 min read
Running GPT-OSS Locally: What OpenAI Just Made Possible (And What It Didn't)
AI in Practice

Running GPT-OSS Locally: What OpenAI Just Made Possible (And What It Didn't)

OpenAI released GPT‑OSS under an open licence. Here's what that really means, how I ran it on a Mac mini, and where you might start experimenting too.
06 Aug 2025 4 min read
From API Users to Embedded Agents: How Systems Are Becoming Smarter From Within
AI in Practice

From API Users to Embedded Agents: How Systems Are Becoming Smarter From Within

From passive APIs to embedded agents: systems now host autonomous, AI‑powered modules that live inside and act proactively rather than wait for calls.
29 Jul 2025 3 min read
Running a Local LLM on Your iPhone
AI in Practice

Running a Local LLM on Your iPhone

I explored how far mobile AI has come by running LLMs directly on my iPhone. No cloud, no upload. Here’s what I learned from testing Haplo AI.
20 Jul 2025 3 min read
Rules and Guesses: The Twin Engines Behind Smarter AI
AI in Practice

Rules and Guesses: The Twin Engines Behind Smarter AI

AI isn’t just smart, it’s a duet. One part rigid and logical, the other fluid and generative. Together, they form the neuro-symbolic systems behind real insight.
16 Jul 2025 3 min read
ChatGPT Connectors: The Emergence of a New Interface Layer
AI in Practice

ChatGPT Connectors: The Emergence of a New Interface Layer

ChatGPT just got a new superpower: connectors. Real-time access to your tools like Drive, HubSpot and Notion—without uploading a thing.
05 Jun 2025 3 min read
Google's AI for Individuals and SMBs: Clarity, Costs, and Strategic Choices
AI in Practice

Google's AI for Individuals and SMBs: Clarity, Costs, and Strategic Choices

Google's AI options are powerful but confusing. Here's how I compared Google One vs Workspace—and why SMBs should think twice before locking in.
04 Jun 2025 4 min read
Choosing ChatGPT Team: From AI-Confidant to Trusted Colleague
AI in Practice

Choosing ChatGPT Team: From AI-Confidant to Trusted Colleague

Migrating to ChatGPT Team reshaped my digital workflow—less friend, more colleague. Here’s what I learned from shifting accounts, data, and mindset.
09 May 2025 3 min read
How OpenAI o3 Became a Geospy and Found My Photo’s Location
AI in Practice

How OpenAI o3 Became a Geospy and Found My Photo’s Location

I asked OpenAI’s o3 model to play geospy—like a human OSINT analyst. It zoomed, searched, reasoned, and nailed the photo’s location. Watch it unfold.
07 May 2025 2 min read
Who Is the Author? Authenticity in the Age of AI
AI in Practice

Who Is the Author? Authenticity in the Age of AI

AI helps us write—but are we still the ones deciding what’s worth saying? A reflection on authorship, ethics, and identity.
25 Apr 2025 4 min read
What Zeta Alpha Gets Right About AI (That Others Don’t)
AI in Practice

What Zeta Alpha Gets Right About AI (That Others Don’t)

AI you can trust, built for complexity. Zeta Alpha shows how European companies can take back control with search that works—across formats, securely.
16 Apr 2025 3 min read
Scaling RAG Applications with Weaviate.
AI in Practice

Scaling RAG Applications with Weaviate.

Learn how Weaviate's open-source platform supports AI agents and knowledge bots through advanced vector search capabilities.
11 Apr 2025 3 min read
Signals, Systems, and Speech

Signals, Systems, and Speech

What happens when language models meet logic? Larry Swanson and I explore neurosymbolic AI, voice tech, and the human meaning behind machine-readable content.
11 Apr 2025 5 min read
Speech recognition, Speech-to-Text, Dictation, and Transcription: What’s the Difference?

Speech recognition, Speech-to-Text, Dictation, and Transcription: What’s the Difference?

Just like picking the right writing tool, choosing the right speech technology makes all the difference—here’s how to decide.
15 Mar 2025 4 min read
The Silent Revolution: How AI is Transforming Speech Recognition
AI in Practice

The Silent Revolution: How AI is Transforming Speech Recognition

Speech recognition is no longer a clunky afterthought—it’s seamless, fast, and nearly human-like. Thanks to AI’s self-attention, our devices now truly listen.
15 Mar 2025 3 min read
Lost in ChatGPT's Models? A guide (March 2025)
AI in Practice

Lost in ChatGPT's Models? A guide (March 2025)

Overwhelmed by GPT-4o, GPT-4.5, and o3-mini? This guide clarifies ChatGPT’s AI models, helping you confidently pick the right tool for every conversation.
12 Mar 2025 2 min read
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