Rob Hoeijmakers
  • AI Strategy
  • AI Governance
  • AI in Practice
  • Future of Work
  • Europe
  • Identity
Sign in Subscribe
The article I couldn't write
AI in Practice

The article I couldn't write

I tried to write about digital sovereignty. The piece kept splitting into three. That splitting, I think, is the actual story.
14 Apr 2026 3 min read
Google AI Plus, Pro, Ultra: Clearing Up a Year of Name Changes
AI in Practice

Google AI Plus, Pro, Ultra: Clearing Up a Year of Name Changes

Google renamed its AI subscription three times in a year. Gemini Advanced, AI Premium, AI Pro, now three tiers. Here is what each covers, and where Workspace and the free Gemini app fit in.
14 Apr 2026 5 min read
The Neural Engine Does Not Run Your LLM
AI in Practice

The Neural Engine Does Not Run Your LLM

My earlier post on AI hardware implied the Neural Engine handles on-device AI. It doesn't, not for LLMs. Here is what it actually does, and why the distinction matters.
07 Apr 2026 3 min read
Running Gemma 4 on Your iPhone
AI in Practice

Running Gemma 4 on Your iPhone

Google's Gemma 4 runs offline on your iPhone. A follow-up to my local LLM experiment, now with a sharper app, a better model, and a clearer sense of what this category is becoming.
07 Apr 2026 4 min read
My First Mac App
AI in Practice

My First Mac App

I described a workflow problem to Claude. It wrote me a compiled Swift app using Xcode. That sentence still feels odd to type.
04 Apr 2026 3 min read
ChatGPT Thinks With You. Claude Builds With You.
AI in Practice

ChatGPT Thinks With You. Claude Builds With You.

I switched from ChatGPT to Claude. The difference isn't the model. It's the shift from cognitive support to digital crafting, and what that makes possible.
27 Mar 2026 2 min read
Back to the file
AI in Practice

Back to the file

Thirty years of web technology, and the most reliable setup is still a text file on a server. We just needed AI to get back there.
22 Mar 2026 2 min read
When AI Moves Into Your Working Environment

When AI Moves Into Your Working Environment

The real change in AI may not be the models, but where they run. When AI enters the working environment, the workflow itself begins to shift.
13 Mar 2026 2 min read
A lighter computer for a different era
Future of Work

A lighter computer for a different era

A new iMac, a one-hour migration, fewer ports, more cloud and AI. Replacing a desktop computer now reveals how much the role of the machine itself has changed.
13 Mar 2026 4 min read
The Delegation Problem of the Internet
Future of Work

The Delegation Problem of the Internet

Modern life runs on delegation. Yet most digital systems assume one account, one person, one operator. Passwords and identity checks quietly block automation.
12 Mar 2026 2 min read
A Personal Retention Strategy for ChatGPT
AI in Practice

A Personal Retention Strategy for ChatGPT

From digital scarcity to data abundance, and why I now choose deliberate reset over permanent retention in ChatGPT.
26 Feb 2026 3 min read
Vision, Judgement, Creativity: Reclaiming Agency in the Age of AI
Future of Work

Vision, Judgement, Creativity: Reclaiming Agency in the Age of AI

From analysis paralysis to agency: why vision, judgement and creativity matter most in an AI-shaped world.
20 Feb 2026 3 min read
PersonaPlex marks a shift from dictation to conversation

PersonaPlex marks a shift from dictation to conversation

Dictation turns speech into text. Conversation works in time. PersonaPlex marks the moment voice AI starts to operate in real-time dialogue.
23 Jan 2026 3 min read
What coding with AI feels like now
AI in Practice

What coding with AI feels like now

There is a lot of noise about AI replacing programmers. I wanted something else: a sense of what is feasible, what is throwaway, and where judgement still matters.
18 Jan 2026 6 min read
ChatGPT Memory Has Quietly Changed (Plus & Pro)
AI in Practice

ChatGPT Memory Has Quietly Changed (Plus & Pro)

If you use ChatGPT Plus or Pro: memory now goes beyond saved preferences. Past conversations can be retrieved when relevant. Business accounts are different.
16 Jan 2026 1 min read
ChatGPT Personal vs Business
AI in Practice

ChatGPT Personal vs Business

If you use ChatGPT both privately and at work, you may have noticed this: one conversation seems to carry on over time, the other keeps resetting. Same system, different behaviour. That difference is deliberate, and it matters.
10 Jan 2026 3 min read
Word of the year: model

Word of the year: model

The word model comes from modulus, Latin for ‘measure’. It refers to simplified representations we use to make sense of reality, from maps to AI systems.
29 Dec 2025 5 min read
Why AI Image Editing Is Often Rebuilding

Why AI Image Editing Is Often Rebuilding

AI can make true pixel edits, but many image “fixes” work by reconstruction. Typography and colourisation expose where rebuilding replaces editing.
12 Dec 2025 5 min read
Structuring Knowledge with Obsidian

Structuring Knowledge with Obsidian

Discovering how Obsidian, Markdown and a light taxonomy can reveal the hidden structure of five years of writing and open a path toward knowledge engineering.
05 Dec 2025 3 min read
Making Content Ready for Intelligence
AI in Practice

Making Content Ready for Intelligence

Unstructured content already holds the knowledge organisations rely on. The shift is learning how to reveal its structure so intelligent systems can use it.
02 Dec 2025 4 min read
Voice Mode Without the Screen
AI in Practice

Voice Mode Without the Screen

Voice mode with Gemini and ChatGPT. On iOS the lock screen, Dynamic Island, and Live Activities decide whether your assistant stays visible.
29 Nov 2025 3 min read
Group Chats in ChatGPT: Solving a Problem That Isn’t There
AI in Practice

Group Chats in ChatGPT: Solving a Problem That Isn’t There

ChatGPT’s strength has been a focused space to think, explore, and learn. By pushing into group messaging, it risks disturbing that clarity. When an assistant becomes a social venue, not only does the feature struggle to justify itself. It threatens the very environment that made the tool valuable.
23 Nov 2025 2 min read
What llms.txt can do for your website
AI in Practice

What llms.txt can do for your website

When bots become interpreters of your brand, context matters. llms.txt helps guide what AI systems understand and repeat about your website.
17 Nov 2025 4 min read
Flying Blind: Measuring Traffic When Your Readers Are Machines
AI in Practice

Flying Blind: Measuring Traffic When Your Readers Are Machines

As readers move into ChatGPT, Perplexity and Google’s AI Overviews, we lose sight of them. Can Cloudflare and Plausible help us measure what’s missing?
12 Nov 2025 5 min read
Compute: A New Measure of the World
AI in Practice

Compute: A New Measure of the World

Compute once meant calculation. Now it shapes work, art, and power. An invisible current running through the modern world’s every action.
12 Nov 2025 3 min read
← Newer Posts Page 2 of 5 Older Posts →
Rob Hoeijmakers © 2026
  • About Rob Hoeijmakers
  • Sign up
  • Privacy statement
  • Colofon & Disclaimer
Founder of Schmuki — Digital & AI Agency