Rob Hoeijmakers
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What We Mean When We Say "Flywheel"

What We Mean When We Say "Flywheel"

From rollercoasters to startups: the flywheel stores energy, builds momentum, and turns early effort into lasting acceleration.
27 Apr 2025 3 min read
Who Is the Author? Authenticity in the Age of AI
AI in Practice

Who Is the Author? Authenticity in the Age of AI

AI helps us write—but are we still the ones deciding what’s worth saying? A reflection on authorship, ethics, and identity.
25 Apr 2025 4 min read
Not Doing Is Also an Act
AI Strategy

Not Doing Is Also an Act

In a world of instant input and infinite output, choosing not to act is a creative decision. This is a reflection on AI, growth, and intent.
23 Apr 2025 2 min read
Search in the Age of AI
AI Strategy

Search in the Age of AI

Search is no longer about finding—it’s about understanding. From keywords to context, here’s how AI is changing the way we ask, find, and think.
21 Apr 2025 8 min read
Locked Out by X

Locked Out by X

One post on X triggered a bot check, a failed challenge, and a platform label. I documented the process—because this could lock out anyone.
17 Apr 2025 3 min read
What Zeta Alpha Gets Right About AI (That Others Don’t)
AI in Practice

What Zeta Alpha Gets Right About AI (That Others Don’t)

AI you can trust, built for complexity. Zeta Alpha shows how European companies can take back control with search that works—across formats, securely.
16 Apr 2025 3 min read
Scaling RAG Applications with Weaviate.
AI in Practice

Scaling RAG Applications with Weaviate.

Learn how Weaviate's open-source platform supports AI agents and knowledge bots through advanced vector search capabilities.
11 Apr 2025 3 min read
Signals, Systems, and Speech

Signals, Systems, and Speech

What happens when language models meet logic? Larry Swanson and I explore neurosymbolic AI, voice tech, and the human meaning behind machine-readable content.
11 Apr 2025 5 min read
LinkedIn Verification: When Identity Becomes a Profile

LinkedIn Verification: When Identity Becomes a Profile

LinkedIn asks you to verify who you are but then turns that into your public label. What happens when identity gets locked into a profile?
05 Apr 2025 2 min read
The End of Google Search (as we know it)
AI Strategy Featured

The End of Google Search (as we know it)

Google didn’t warn me. It just erased my blog. What looked like a bug turned out to be a glimpse into the future of search—and it’s not built for us anymore.
01 Apr 2025 4 min read
Descript - From Visual Storytelling to Storytelling with Visuals

Descript - From Visual Storytelling to Storytelling with Visuals

Descript flips video editing: start with your words, not your footage. Here’s how it changed the way I create—and why I’m not going back.
30 Mar 2025 3 min read
Fibre Feels Faster — And It’s Not About Speed

Fibre Feels Faster — And It’s Not About Speed

I used to chase top speeds. Fibre showed me what really matters: low latency, equal uploads, and no peak slowdowns. That’s when the internet feels fast.
22 Mar 2025 4 min read
Switching to Optical: My Journey to Fibre Internet

Switching to Optical: My Journey to Fibre Internet

I switched from coax to fibre — faster, cheaper, and finally competition. Fibre opens real choice, and even 5G (FWA) enters the game. Here’s how it went.
21 Mar 2025 4 min read
How ZEISS and ASML Enable the Modern Chip Industry
Europe

How ZEISS and ASML Enable the Modern Chip Industry

From Dutch roots to German optics, ASML and ZEISS built a unique European stronghold in chipmaking. Where light carves the future.
19 Mar 2025 3 min read
BOAT: A New Category by Gartner and the Future of Enterprise Automation
Future of Work

BOAT: A New Category by Gartner and the Future of Enterprise Automation

Automation is evolving fast. Gartner’s BOAT consolidates RPA, AI, and low-code into a unified framework. Insights from the SS Rotterdam conference with Incentro.
16 Mar 2025 4 min read
Speech recognition, Speech-to-Text, Dictation, and Transcription: What’s the Difference?

Speech recognition, Speech-to-Text, Dictation, and Transcription: What’s the Difference?

Just like picking the right writing tool, choosing the right speech technology makes all the difference—here’s how to decide.
15 Mar 2025 4 min read
The Silent Revolution: How AI is Transforming Speech Recognition
AI in Practice

The Silent Revolution: How AI is Transforming Speech Recognition

Speech recognition is no longer a clunky afterthought—it’s seamless, fast, and nearly human-like. Thanks to AI’s self-attention, our devices now truly listen.
15 Mar 2025 3 min read
Lost in ChatGPT's Models? A guide (March 2025)
AI in Practice

Lost in ChatGPT's Models? A guide (March 2025)

Overwhelmed by GPT-4o, GPT-4.5, and o3-mini? This guide clarifies ChatGPT’s AI models, helping you confidently pick the right tool for every conversation.
12 Mar 2025 2 min read
Rediscovering Paste: A Productivity Boost for Mac and iOS Users

Rediscovering Paste: A Productivity Boost for Mac and iOS Users

Clipboard, Upgraded: Copy-paste is basic—Paste makes it powerful. A forgotten tool reappeared in my workflow, and I’m wondering how I ever managed without it.
12 Mar 2025 2 min read
Fireflies.ai: Meeting Transcriptions & Automation
AI in Practice Featured

Fireflies.ai: Meeting Transcriptions & Automation

Fireflies.ai changed how I handle meetings, capturing every conversation with ease. Its AI-driven transcription is powerful, but some features need fine-tuning.
12 Mar 2025 3 min read
Signal vs. WhatsApp

Signal vs. WhatsApp

Moving between Signal & WhatsApp. I start using Signal for private communication, and started viewing WhatsApp as public social media.
03 Mar 2025 3 min read
Connecting a Kobo Reader to an iPad via USB-C: Easier Than Expected

Connecting a Kobo Reader to an iPad via USB-C: Easier Than Expected

Connecting a Kobo eReader to an iPad via USB-C is easier than expected! A simple cable does the trick—no extra power needed. Here’s how it works.
02 Mar 2025 2 min read
Why Automation with Make.com Made Me So Happy

Why Automation with Make.com Made Me So Happy

Make.com transformed my workflow—what used to take 40 minutes now runs in seconds. Cloud automation has never felt this creative, flexible, and fun!
02 Mar 2025 2 min read
The Digital Euro: My First Exploration
Money

The Digital Euro: My First Exploration

The EU is exploring a digital euro. A step forward for security and inclusion, or a path to greater state control? Let’s explore the facts and concerns.
12 Feb 2025 3 min read
Identity Wallet: A Tool for Empowerment or a Mechanism of Control?
Europe

Identity Wallet: A Tool for Empowerment or a Mechanism of Control?

Freedom or surveillance? Digital IDs offer convenience but come with risks. Are they tools of empowerment or state control over your personal data?
09 Feb 2025 5 min read
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