Rob Hoeijmakers
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WhatsApp is Quietly Becoming a Platform — And That Changes Everything

WhatsApp is Quietly Becoming a Platform — And That Changes Everything

WhatsApp Is Becoming a Platform: What That Means for Identity, Contact Management and Strategy
05 Jun 2025 2 min read
ChatGPT Connectors: The Emergence of a New Interface Layer
AI in Practice

ChatGPT Connectors: The Emergence of a New Interface Layer

ChatGPT just got a new superpower: connectors. Real-time access to your tools like Drive, HubSpot and Notion—without uploading a thing.
05 Jun 2025 3 min read
Google's AI for Individuals and SMBs: Clarity, Costs, and Strategic Choices
AI in Practice

Google's AI for Individuals and SMBs: Clarity, Costs, and Strategic Choices

Google's AI options are powerful but confusing. Here's how I compared Google One vs Workspace—and why SMBs should think twice before locking in.
04 Jun 2025 4 min read
Beyond LLM’s: The Hidden Dangers of AI in Scientific Research
AI Governance

Beyond LLM’s: The Hidden Dangers of AI in Scientific Research

My focus was fixed on LLM’s like ChatGPT's disruptions until I realised, through Niall Ferguson's insights, that specialised scientific AI is the true global threat or risk.
28 May 2025 3 min read
Will I Manage Agents as I Would Employees?
Future of Work

Will I Manage Agents as I Would Employees?

AI agents are joining our teams. But will we manage them like employees? Here’s my take from the edge of strategy, automation, and organisational design.
15 May 2025 3 min read
Markdown in Google Docs: A Practical Step Forward

Markdown in Google Docs: A Practical Step Forward

With Google's Docs now fully supporting Markdown, revisiting this elegant format felt essential. It’s clearer, simpler, and more universally useful than ever.
13 May 2025 2 min read
Choosing ChatGPT Team: From AI-Confidant to Trusted Colleague
AI in Practice

Choosing ChatGPT Team: From AI-Confidant to Trusted Colleague

Migrating to ChatGPT Team reshaped my digital workflow—less friend, more colleague. Here’s what I learned from shifting accounts, data, and mindset.
09 May 2025 3 min read
How OpenAI o3 Became a Geospy and Found My Photo’s Location
AI in Practice

How OpenAI o3 Became a Geospy and Found My Photo’s Location

I asked OpenAI’s o3 model to play geospy—like a human OSINT analyst. It zoomed, searched, reasoned, and nailed the photo’s location. Watch it unfold.
07 May 2025 2 min read
Should I Opt Out of Meta’s AI Training?
AI Governance

Should I Opt Out of Meta’s AI Training?

Opting out sounds easy. But what if it costs visibility—or influence? I’m sharing the tension, not the answer. Curious what others are doing.
06 May 2025 3 min read
My Venture into Venture Capital
Europe

My Venture into Venture Capital

Behind every groundbreaking technology lies a hidden system of risk, funding, and patience. This is what I discovered about venture capital.
04 May 2025 3 min read
What We Mean When We Say "Flywheel"

What We Mean When We Say "Flywheel"

From rollercoasters to startups: the flywheel stores energy, builds momentum, and turns early effort into lasting acceleration.
27 Apr 2025 3 min read
Who Is the Author? Authenticity in the Age of AI
AI in Practice

Who Is the Author? Authenticity in the Age of AI

AI helps us write—but are we still the ones deciding what’s worth saying? A reflection on authorship, ethics, and identity.
25 Apr 2025 4 min read
Not Doing Is Also an Act
AI Strategy

Not Doing Is Also an Act

In a world of instant input and infinite output, choosing not to act is a creative decision. This is a reflection on AI, growth, and intent.
23 Apr 2025 2 min read
Search in the Age of AI
AI Strategy

Search in the Age of AI

Search is no longer about finding—it’s about understanding. From keywords to context, here’s how AI is changing the way we ask, find, and think.
21 Apr 2025 8 min read
Locked Out by X

Locked Out by X

One post on X triggered a bot check, a failed challenge, and a platform label. I documented the process—because this could lock out anyone.
17 Apr 2025 3 min read
What Zeta Alpha Gets Right About AI (That Others Don’t)
AI in Practice

What Zeta Alpha Gets Right About AI (That Others Don’t)

AI you can trust, built for complexity. Zeta Alpha shows how European companies can take back control with search that works—across formats, securely.
16 Apr 2025 3 min read
Scaling RAG Applications with Weaviate.
AI in Practice

Scaling RAG Applications with Weaviate.

Learn how Weaviate's open-source platform supports AI agents and knowledge bots through advanced vector search capabilities.
11 Apr 2025 3 min read
Signals, Systems, and Speech

Signals, Systems, and Speech

What happens when language models meet logic? Larry Swanson and I explore neurosymbolic AI, voice tech, and the human meaning behind machine-readable content.
11 Apr 2025 5 min read
LinkedIn Verification: When Identity Becomes a Profile

LinkedIn Verification: When Identity Becomes a Profile

LinkedIn asks you to verify who you are but then turns that into your public label. What happens when identity gets locked into a profile?
05 Apr 2025 2 min read
The End of Google Search (as we know it)
AI Strategy Featured

The End of Google Search (as we know it)

Google didn’t warn me. It just erased my blog. What looked like a bug turned out to be a glimpse into the future of search—and it’s not built for us anymore.
01 Apr 2025 4 min read
Descript - From Visual Storytelling to Storytelling with Visuals

Descript - From Visual Storytelling to Storytelling with Visuals

Descript flips video editing: start with your words, not your footage. Here’s how it changed the way I create—and why I’m not going back.
30 Mar 2025 3 min read
Fibre Feels Faster — And It’s Not About Speed

Fibre Feels Faster — And It’s Not About Speed

I used to chase top speeds. Fibre showed me what really matters: low latency, equal uploads, and no peak slowdowns. That’s when the internet feels fast.
22 Mar 2025 4 min read
Switching to Optical: My Journey to Fibre Internet

Switching to Optical: My Journey to Fibre Internet

I switched from coax to fibre — faster, cheaper, and finally competition. Fibre opens real choice, and even 5G (FWA) enters the game. Here’s how it went.
21 Mar 2025 4 min read
How ZEISS and ASML Enable the Modern Chip Industry
Europe

How ZEISS and ASML Enable the Modern Chip Industry

From Dutch roots to German optics, ASML and ZEISS built a unique European stronghold in chipmaking. Where light carves the future.
19 Mar 2025 3 min read
BOAT: A New Category by Gartner and the Future of Enterprise Automation
Future of Work

BOAT: A New Category by Gartner and the Future of Enterprise Automation

Automation is evolving fast. Gartner’s BOAT consolidates RPA, AI, and low-code into a unified framework. Insights from the SS Rotterdam conference with Incentro.
16 Mar 2025 4 min read
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