Rob Hoeijmakers
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What Does an AI Agent Cost Compared to a Human?
Future of Work

What Does an AI Agent Cost Compared to a Human?

AI agents are fast, tireless, and scalable – but are they cost-effective? Here’s a crude look at what they really cost, compared to human employees.
22 Jun 2025 2 min read
Innovation or Digitalisation?
Europe

Innovation or Digitalisation?

When researching AI funding in Europe, I discovered a key distinction: innovation vs. digitalisation. If you're navigating this space, it matters.
18 Jun 2025 2 min read
The EuroStack explained
Europe

The EuroStack explained

EuroStack isn’t from the EU, but it might shape its future. A private initiative to build a sovereign, open European tech stack caught my attention.
17 Jun 2025 3 min read
Sovereignty Without Soil
Europe

Sovereignty Without Soil

The Knights of Malta rule without land. So do Google, Meta, and Apple. What does it mean when power no longer needs territory to govern?
17 Jun 2025 6 min read
LangWatch: Power of Evals for LLM-Based Systems
AI Governance

LangWatch: Power of Evals for LLM-Based Systems

When your chatbot changes behaviour overnight, how do you know why? Evals are the missing link between AI intuition and product certainty. I talked to Manouk Draisma from LangWatch.
15 Jun 2025 4 min read
Learning to Work with the EU AI Act
Europe

Learning to Work with the EU AI Act

I used to avoid EU regulation. Now I’m learning to work with it. The AI Act isn’t perfect, but it’s shaping how I think about risk, trust, and tech.
15 Jun 2025 4 min read
The Digital Markets Act (DMA) is Here and It's Changing How Apps Work
Europe

The Digital Markets Act (DMA) is Here and It's Changing How Apps Work

Big tech feels broken in the EU? It’s not. It’s the Digital Markets Act. More choice, more friction, and a big shift in how apps are allowed to behave.
09 Jun 2025 4 min read
Intentional Power: Europe Between Negawatts and Realpolitik
Europe

Intentional Power: Europe Between Negawatts and Realpolitik

AI runs on energy. Europe’s grid isn’t ready. I’m starting to see how digital strategy, infrastructure, and sovereignty all connect.
09 Jun 2025 4 min read
From Resistance to Strategy: What the EU’s Digital Acts Mean for the Work I Do
Europe

From Resistance to Strategy: What the EU’s Digital Acts Mean for the Work I Do

As I’ve made peace with regulation, I’ve noticed some signposts—practical cues for navigating strategy in this new digital terrain.
09 Jun 2025 4 min read
Mapping Europe’s Digital Ruleset
Europe

Mapping Europe’s Digital Ruleset

Mapping the EU tech landscape wit a focus on the Netherlands: from GDPR to ESMC, from Brussels to Brabant. A strategist’s guide to rules, funds, and where to plug in.
08 Jun 2025 6 min read
Playing the EU Game: Learning the Digital Rules by Getting in the Game
Europe

Playing the EU Game: Learning the Digital Rules by Getting in the Game

From grants to governance, the EU’s digital world is a maze. I dove in—starting with DG CONNECT, DIGITAL, and the logic behind the rules.
08 Jun 2025 4 min read
WhatsApp is Quietly Becoming a Platform — And That Changes Everything

WhatsApp is Quietly Becoming a Platform — And That Changes Everything

WhatsApp Is Becoming a Platform: What That Means for Identity, Contact Management and Strategy
05 Jun 2025 2 min read
ChatGPT Connectors: The Emergence of a New Interface Layer
AI in Practice

ChatGPT Connectors: The Emergence of a New Interface Layer

ChatGPT just got a new superpower: connectors. Real-time access to your tools like Drive, HubSpot and Notion—without uploading a thing.
05 Jun 2025 3 min read
Google's AI for Individuals and SMBs: Clarity, Costs, and Strategic Choices
AI in Practice

Google's AI for Individuals and SMBs: Clarity, Costs, and Strategic Choices

Google's AI options are powerful but confusing. Here's how I compared Google One vs Workspace—and why SMBs should think twice before locking in.
04 Jun 2025 4 min read
Beyond LLM’s: The Hidden Dangers of AI in Scientific Research
AI Governance

Beyond LLM’s: The Hidden Dangers of AI in Scientific Research

My focus was fixed on LLM’s like ChatGPT's disruptions until I realised, through Niall Ferguson's insights, that specialised scientific AI is the true global threat or risk.
28 May 2025 3 min read
Will I Manage Agents as I Would Employees?
Future of Work

Will I Manage Agents as I Would Employees?

AI agents are joining our teams. But will we manage them like employees? Here’s my take from the edge of strategy, automation, and organisational design.
15 May 2025 3 min read
Markdown in Google Docs: A Practical Step Forward

Markdown in Google Docs: A Practical Step Forward

With Google's Docs now fully supporting Markdown, revisiting this elegant format felt essential. It’s clearer, simpler, and more universally useful than ever.
13 May 2025 2 min read
Choosing ChatGPT Team: From AI-Confidant to Trusted Colleague
AI in Practice

Choosing ChatGPT Team: From AI-Confidant to Trusted Colleague

Migrating to ChatGPT Team reshaped my digital workflow—less friend, more colleague. Here’s what I learned from shifting accounts, data, and mindset.
09 May 2025 3 min read
How OpenAI o3 Became a Geospy and Found My Photo’s Location
AI in Practice

How OpenAI o3 Became a Geospy and Found My Photo’s Location

I asked OpenAI’s o3 model to play geospy—like a human OSINT analyst. It zoomed, searched, reasoned, and nailed the photo’s location. Watch it unfold.
07 May 2025 2 min read
Should I Opt Out of Meta’s AI Training?
AI Governance

Should I Opt Out of Meta’s AI Training?

Opting out sounds easy. But what if it costs visibility—or influence? I’m sharing the tension, not the answer. Curious what others are doing.
06 May 2025 3 min read
My Venture into Venture Capital
Europe

My Venture into Venture Capital

Behind every groundbreaking technology lies a hidden system of risk, funding, and patience. This is what I discovered about venture capital.
04 May 2025 3 min read
What We Mean When We Say "Flywheel"

What We Mean When We Say "Flywheel"

From rollercoasters to startups: the flywheel stores energy, builds momentum, and turns early effort into lasting acceleration.
27 Apr 2025 3 min read
Who Is the Author? Authenticity in the Age of AI
AI in Practice

Who Is the Author? Authenticity in the Age of AI

AI helps us write—but are we still the ones deciding what’s worth saying? A reflection on authorship, ethics, and identity.
25 Apr 2025 4 min read
Not Doing Is Also an Act
AI Strategy

Not Doing Is Also an Act

In a world of instant input and infinite output, choosing not to act is a creative decision. This is a reflection on AI, growth, and intent.
23 Apr 2025 2 min read
Search in the Age of AI
AI Strategy

Search in the Age of AI

Search is no longer about finding—it’s about understanding. From keywords to context, here’s how AI is changing the way we ask, find, and think.
21 Apr 2025 8 min read
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