Rob Hoeijmakers
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Review: Technofeudalism by Yanis Varoufakis
AI Governance

Review: Technofeudalism by Yanis Varoufakis

Reading Varoufakis, I realised it’s not capitalism’s future I’ve been sensing shift but its absence. Something else has quietly taken its place.
28 Jul 2025 6 min read
Digital Europe in Two Acts: DSA and DMA
Europe

Digital Europe in Two Acts: DSA and DMA

Europe’s DSA and DMA work in tandem. One governs digital content, the other digital competition. Together they form the EU’s Digital Services Package.
27 Jul 2025 4 min read
Europe's DSA and the New Contours of Online Freedom
Europe

Europe's DSA and the New Contours of Online Freedom

The DSA marks a shift in digital governance. As platforms adjust and states assert control, the question becomes: what kind of internet are we building?
27 Jul 2025 4 min read
What the UK's Online Safety Act Reveals
AI Governance

What the UK's Online Safety Act Reveals

DSA vs OSA: the EU regulates platforms, the UK regulates users. VPNs become more than privacy tools. They signal a shift in digital trust.
26 Jul 2025 3 min read
Passports, Phones, and the Future of Identity
AI Governance

Passports, Phones, and the Future of Identity

Apple adds digital passports to Wallet—but this signals more than convenience. It blurs the line between what we carry and how we’re identified online.
23 Jul 2025 3 min read
Running a Local LLM on Your iPhone
AI in Practice

Running a Local LLM on Your iPhone

I explored how far mobile AI has come by running LLMs directly on my iPhone. No cloud, no upload. Here’s what I learned from testing Haplo AI.
20 Jul 2025 3 min read
When to Structure, When to Listen
AI Strategy

When to Structure, When to Listen

Standardisation helps machines, but messiness is often human. This post explores when it’s wiser to build better tools than to force better inputs.
20 Jul 2025 4 min read
Invoices in the Eurozone: A Practical Guide to SEPA Payments and Digital Processing
Europe

Invoices in the Eurozone: A Practical Guide to SEPA Payments and Digital Processing

Understand SEPA, EPC QR codes, and UBL invoices. A hands-on guide for anyone sending or receiving payments in euros within the Eurozone.
19 Jul 2025 5 min read
From ID to Account: A Shift from Services to Platforms

From ID to Account: A Shift from Services to Platforms

Apple ID is now Apple Account. It sounds minor, but it marks a deeper shift: from services to platforms, from logins to identities that shape digital life.
17 Jul 2025 2 min read
Rules and Guesses: The Twin Engines Behind Smarter AI
AI in Practice

Rules and Guesses: The Twin Engines Behind Smarter AI

AI isn’t just smart, it’s a duet. One part rigid and logical, the other fluid and generative. Together, they form the neuro-symbolic systems behind real insight.
16 Jul 2025 3 min read
How a VPN Got Us a Better Hotel Deal

How a VPN Got Us a Better Hotel Deal

On the road to San Marino, a forgotten VPN setting revealed how your virtual location can shape hotel prices and exposed the digital borders we live within.
03 Jul 2025 3 min read
USB-C: A Universal Plug with Many Faces

USB-C: A Universal Plug with Many Faces

I stumbled upon a small joy: my e‑reader now connects directly to my iPhone. That moment sparked a deeper look into the messy clarity of the USB‑C standard.
30 Jun 2025 3 min read
Connecting My Kobo Directly to an iPhone 16 Pro

Connecting My Kobo Directly to an iPhone 16 Pro

I connected my Kobo e‑reader to my iPhone 16 Pro with a USB‑C cable. It worked instantly. No adapter, no fuss but just a quiet moment of satisfaction.
30 Jun 2025 2 min read
The Thermostat Effect: Why AI Feels Distant but Works Deep
Future of Work

The Thermostat Effect: Why AI Feels Distant but Works Deep

The dial’s been turned—but the room is only just starting to warm up. On Schmuki, ROI and Azhar’s $100T puzzle.
22 Jun 2025 4 min read
What Does an AI Agent Cost Compared to a Human?
Future of Work

What Does an AI Agent Cost Compared to a Human?

AI agents are fast, tireless, and scalable – but are they cost-effective? Here’s a crude look at what they really cost, compared to human employees.
22 Jun 2025 2 min read
Innovation or Digitalisation?
Europe

Innovation or Digitalisation?

When researching AI funding in Europe, I discovered a key distinction: innovation vs. digitalisation. If you're navigating this space, it matters.
18 Jun 2025 2 min read
The EuroStack explained
Europe

The EuroStack explained

EuroStack isn’t from the EU, but it might shape its future. A private initiative to build a sovereign, open European tech stack caught my attention.
17 Jun 2025 3 min read
Sovereignty Without Soil
Europe

Sovereignty Without Soil

The Knights of Malta rule without land. So do Google, Meta, and Apple. What does it mean when power no longer needs territory to govern?
17 Jun 2025 6 min read
LangWatch: Power of Evals for LLM-Based Systems
AI Governance

LangWatch: Power of Evals for LLM-Based Systems

When your chatbot changes behaviour overnight, how do you know why? Evals are the missing link between AI intuition and product certainty. I talked to Manouk Draisma from LangWatch.
15 Jun 2025 4 min read
Learning to Work with the EU AI Act
Europe

Learning to Work with the EU AI Act

I used to avoid EU regulation. Now I’m learning to work with it. The AI Act isn’t perfect, but it’s shaping how I think about risk, trust, and tech.
15 Jun 2025 4 min read
The Digital Markets Act (DMA) is Here and It's Changing How Apps Work
Europe

The Digital Markets Act (DMA) is Here and It's Changing How Apps Work

Big tech feels broken in the EU? It’s not. It’s the Digital Markets Act. More choice, more friction, and a big shift in how apps are allowed to behave.
09 Jun 2025 4 min read
Intentional Power: Europe Between Negawatts and Realpolitik
Europe

Intentional Power: Europe Between Negawatts and Realpolitik

AI runs on energy. Europe’s grid isn’t ready. I’m starting to see how digital strategy, infrastructure, and sovereignty all connect.
09 Jun 2025 4 min read
From Resistance to Strategy: What the EU’s Digital Acts Mean for the Work I Do
Europe

From Resistance to Strategy: What the EU’s Digital Acts Mean for the Work I Do

As I’ve made peace with regulation, I’ve noticed some signposts—practical cues for navigating strategy in this new digital terrain.
09 Jun 2025 4 min read
Mapping Europe’s Digital Ruleset
Europe

Mapping Europe’s Digital Ruleset

Mapping the EU tech landscape wit a focus on the Netherlands: from GDPR to ESMC, from Brussels to Brabant. A strategist’s guide to rules, funds, and where to plug in.
08 Jun 2025 6 min read
Playing the EU Game: Learning the Digital Rules by Getting in the Game
Europe

Playing the EU Game: Learning the Digital Rules by Getting in the Game

From grants to governance, the EU’s digital world is a maze. I dove in—starting with DG CONNECT, DIGITAL, and the logic behind the rules.
08 Jun 2025 4 min read
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