Rob Hoeijmakers
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The Deeptech Dilemma
Europe Featured

The Deeptech Dilemma

Deeptech isn’t SaaS. It’s often slow, risky, physical and still underfunded in Europe. What’s behind the gap with the US? A rare cross-Atlantic perspective.
20 Aug 2025 2 min read
Chrome, Gemini Nano, and the Browser as AI Platform
AI Strategy

Chrome, Gemini Nano, and the Browser as AI Platform

The AI race is moving into the browser. Experiments with local models helped me recognise Chrome’s Gemini Nano for what it is.
18 Aug 2025 3 min read
AI Fine-Tuning for Non-Engineers
AI in Practice

AI Fine-Tuning for Non-Engineers

Compact AI models make fine-tuning possible for non-engineers. I tried it myself and learned how AI becomes portable, local and real.
17 Aug 2025 3 min read
Wero: Europe’s new payment brand
Europe

Wero: Europe’s new payment brand

Wero is Europe’s bid for payment sovereignty: pay across borders with just an email or phone number, without relying on US networks.
14 Aug 2025 2 min read
From Shopping Cart to Server Rack: How Lidl Builds a European Cloud
Europe

From Shopping Cart to Server Rack: How Lidl Builds a European Cloud

From groceries to gigabytes: how Lidl’s parent turned its retail IT backbone into STACKIT, a sovereign cloud based in Germany and Austria.
13 Aug 2025 5 min read
Running GPT-OSS Locally: What OpenAI Just Made Possible (And What It Didn't)
AI in Practice

Running GPT-OSS Locally: What OpenAI Just Made Possible (And What It Didn't)

OpenAI released GPT‑OSS under an open licence. Here's what that really means, how I ran it on a Mac mini, and where you might start experimenting too.
06 Aug 2025 4 min read
Model Cards, System Cards and What They’re Quietly Becoming
AI Governance

Model Cards, System Cards and What They’re Quietly Becoming

What are AI model cards, and why are they becoming the documents regulators will turn to first? I read a few and it taught me more than I expected.
05 Aug 2025 5 min read
From Benchmarks to Evals: How We Measure AI and Why It Matters
AI Governance

From Benchmarks to Evals: How We Measure AI and Why It Matters

Benchmarks score models. Evals test them in real workflows. This is your guide to understanding how we measure and trust AI performance today.
03 Aug 2025 4 min read
From Mini to Pro: My Experience Switching to the iPhone 16 Pro

From Mini to Pro: My Experience Switching to the iPhone 16 Pro

I swapped the nimble iPhone 12 mini for the powerful 16 Pro. It changed how I shoot, what I see and how fast I can get the camera out.
02 Aug 2025 4 min read
How I Tuned My Social Notifications into a Single, Silent Stream

How I Tuned My Social Notifications into a Single, Silent Stream

During the holidays, I rethought notifications. The result: one place, no noise, no rush. A calmer way to stay connected without being pulled in.
30 Jul 2025 2 min read
From API Users to Embedded Agents: How Systems Are Becoming Smarter From Within
AI in Practice

From API Users to Embedded Agents: How Systems Are Becoming Smarter From Within

From passive APIs to embedded agents: systems now host autonomous, AI‑powered modules that live inside and act proactively rather than wait for calls.
29 Jul 2025 3 min read
Review: Technofeudalism by Yanis Varoufakis
AI Governance

Review: Technofeudalism by Yanis Varoufakis

Reading Varoufakis, I realised it’s not capitalism’s future I’ve been sensing shift but its absence. Something else has quietly taken its place.
28 Jul 2025 6 min read
Digital Europe in Two Acts: DSA and DMA
Europe

Digital Europe in Two Acts: DSA and DMA

Europe’s DSA and DMA work in tandem. One governs digital content, the other digital competition. Together they form the EU’s Digital Services Package.
27 Jul 2025 4 min read
Europe's DSA and the New Contours of Online Freedom
Europe

Europe's DSA and the New Contours of Online Freedom

The DSA marks a shift in digital governance. As platforms adjust and states assert control, the question becomes: what kind of internet are we building?
27 Jul 2025 4 min read
What the UK's Online Safety Act Reveals
AI Governance

What the UK's Online Safety Act Reveals

DSA vs OSA: the EU regulates platforms, the UK regulates users. VPNs become more than privacy tools. They signal a shift in digital trust.
26 Jul 2025 3 min read
Passports, Phones, and the Future of Identity
AI Governance

Passports, Phones, and the Future of Identity

Apple adds digital passports to Wallet—but this signals more than convenience. It blurs the line between what we carry and how we’re identified online.
23 Jul 2025 3 min read
Running a Local LLM on Your iPhone
AI in Practice

Running a Local LLM on Your iPhone

I explored how far mobile AI has come by running LLMs directly on my iPhone. No cloud, no upload. Here’s what I learned from testing Haplo AI.
20 Jul 2025 3 min read
When to Structure, When to Listen
AI Strategy

When to Structure, When to Listen

Standardisation helps machines, but messiness is often human. This post explores when it’s wiser to build better tools than to force better inputs.
20 Jul 2025 4 min read
From Invoice to Payment: How It Actually Works in Europe
Europe

From Invoice to Payment: How It Actually Works in Europe

Understand SEPA, EPC QR codes, and UBL invoices. A hands-on guide for anyone sending or receiving payments in euros within the Eurozone.
19 Jul 2025 5 min read
From ID to Account: A Shift from Services to Platforms

From ID to Account: A Shift from Services to Platforms

Apple ID is now Apple Account. It sounds minor, but it marks a deeper shift: from services to platforms, from logins to identities that shape digital life.
17 Jul 2025 2 min read
Rules and Guesses: The Twin Engines Behind Smarter AI
AI in Practice

Rules and Guesses: The Twin Engines Behind Smarter AI

AI isn’t just smart, it’s a duet. One part rigid and logical, the other fluid and generative. Together, they form the neuro-symbolic systems behind real insight.
16 Jul 2025 3 min read
How a VPN Got Us a Better Hotel Deal

How a VPN Got Us a Better Hotel Deal

On the road to San Marino, a forgotten VPN setting revealed how your virtual location can shape hotel prices and exposed the digital borders we live within.
03 Jul 2025 3 min read
USB-C: A Universal Plug with Many Faces

USB-C: A Universal Plug with Many Faces

I stumbled upon a small joy: my e‑reader now connects directly to my iPhone. That moment sparked a deeper look into the messy clarity of the USB‑C standard.
30 Jun 2025 3 min read
Connecting My Kobo Directly to an iPhone 16 Pro

Connecting My Kobo Directly to an iPhone 16 Pro

I connected my Kobo e‑reader to my iPhone 16 Pro with a USB‑C cable. It worked instantly. No adapter, no fuss but just a quiet moment of satisfaction.
30 Jun 2025 2 min read
The Thermostat Effect: Why AI Feels Distant but Works Deep
Future of Work

The Thermostat Effect: Why AI Feels Distant but Works Deep

The dial’s been turned—but the room is only just starting to warm up. On Schmuki, ROI and Azhar’s $100T puzzle.
22 Jun 2025 4 min read
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