Knowledge Engineering

Site Search explained

Working with search for a website is fun. It is a bit like collecting mushrooms from the wild. Same three steps: collect, improve, serve.

Tools

Web analytics made simple by using Plausible

How I try to ditch Google Analytics for Plausible. Cookie free, simple to use and speedy. And find out why this is harder than you expect.

Content

Three principles of storytelling marketing

Unlock the power of storytelling in marketing with three key principles: Theme, Story Arc, and Stakes. Learn to emotionally connect and convert customers.

Knowledge Engineering

iPhone Live Text

The new iOS15 feature Live Text finds words in the tiniest of corners. A story on how I searched for SOUL and found it in a little Amsterdam bookstore.

Ghost for blogging

If you want to stay independent as a creator claiming your online spot is crucial. With Ghost you are in a good position to build, grow and nurture this spot.

Does my browser support WebP and/or AVIF?

A quick check to see if your browser or application support the modern image formats WebP and AVIF.

Knowledge Engineering

Micro content. Small text, big impact.

How small bits of text called micro content explain and support your marketing message.

Content

A Story Tellers tale

How StoryBrand inspired me to professionally use Story Telling.

Content

Writing my first StoryBrand

A client asked me to clarify his message and I used the StoryBrand method to work it out. This will help you as well.

Knowledge Engineering

Semantic web and the knowledge graph

The semantic web is about describing the web of connections between ideas and objects.

Knowledge Engineering

Metadata explained

Upscaling digital solutions often requires metadata. Meta means 'beyond,' and it's the invisible layer of data that describes other information.

Social media

Aspect ratio and orientation

An in-depth exploration into digital canvas dimensions of screens, images, and videos to demystify Aspect Ratios and Orientation.

Resolutions for screens and images

Clarify digital resolution's meanings, resolve confusion, and strike a balance between image quality and file size in this informative article.

Content

The miracle of your screen

How the three colors of light in your screen can be made visible and how we are able see a large part of our world through this little wonder.

Record and edit a professional screencast

As an online professional I often need to record and screencast software and workflows. Here is my recipe for a productivity boost.

Photography

High Dynamic Range (HDR) in photo's

What is High Dynamic Range and how can I put this technology to use for rich images.

Audio compression and codecs

A primer on Digital Audio for streaming music to a device such as a mobile phone or wireless headphone. For the digital producer and the interested consumer.

Digital audio explained with stacks of paper

Different aspects of Digital Audio explained and demo’ed by using stacks of paper. A useful analogy to make it tangible and which can increase your productivity.

Identity

Brand Indicators for Message Identification (BIMI)

There is a lot of fraud and spoofing when it comes to email. How do I know the email you send me is from you and your brand?

Measure Page Speeds with Core Web Vitals

Discover how to measure page speeds effectively with Core Web Vitals: LCP, FID, and CLS. Understand Google's key metrics for ranking and how they impact user experience. Explore both lab and real-user tools for comprehensive speed analysis.

Self-hosting a Ghost blog

A summary of how to set up the digital blog system Ghost on Digital Ocean and maximize it using Cloudflare.

Using Squarespace for a year

Discover what a year with Squarespace is really like. Rob Hoeijmakers shares his insights on design, SEO, and whether it's a worthy alternative to WordPress.

Optimize Squarespace for Search Engines

Attract visitors to your Squarespace site by optimizing the content for search engines. Check the basics here.

Create your website within 60 minutes

What are the options if you need a website very quickly? Just say within an hour or so.

For images on the web stick with JPG and PNG. For now.

Opt for JPG for photos and PNG for graphics to ensure quality and speed for web images. Learn how to optimize these formats for better load times and SEO. Update: Wix now defaults to WebP, as it's widely supported by major browsers.