Rob Hoeijmakers
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Poe, a walk in the park.
AI in Practice

Poe: Swiss Army Knife for Mastering AI Magic

Discover Poe's capabilities as we dive into using multiple language models, custom bots, and real-world examples.
14 Sep 2023 4 min read
Find patterns in behaviour.

Measures versus Metrics

Dive into the nuanced world of online data with Rob Hoeijmakers as he distinguishes between 'measures' and 'metrics.' Learn why these terms are crucial for effective digital strategy.
13 Sep 2023 2 min read
Puzzling with words.

Meaning of Metrics, Statistics, Analytics, and Insights

Unlock your website's data. Let's have a look at the words metrics, statistics, analytics, and insights to help you make informed decisions.
13 Sep 2023 2 min read
Join me on my trip and compare WordPress and Ghost for blogging.

WordPress versus Ghost: A comparison for bloggers

Torn between WordPress's versatility and Ghost Pro's simplicity? This article is your compass in the world of blogging platforms.
07 Sep 2023 5 min read
Structured patterns of colors to symbolize the idea of structured content.

Structured Content

Discover how structured content, much like assembling mosaic art, can transform your web development projects. Learn why it's essential for consistency, SEO, and a future-proof online presence.
06 Sep 2023 3 min read
Content activation of content living in DAM and cloud storage.

Content Activation

Discover how content activation is illuminating the darkest corners of enterprise content, much like a guiding light in a digital warehouse.
06 Sep 2023 3 min read
Update on Webfonts and news about Apros, the new font face for Microsoft Office.

Typography insights

Discover webfonts' impact on UX, explore flexible variable fonts, and the shift from Calibri to Aptos in Microsoft Office. Font choices matter.
01 Sep 2023 3 min read
Clear patterns show structure. And so do HTML-headings for a web page.

Webpages require strong headings

Headings are like signposts that point the way through the text. Headings give good readability for humans and search engines. I revisited this basic but vital skill.
25 Aug 2023 4 min read
Being the same online and in the real world

Identity unmasked

Explore 'identity' in the digital era, its dual role in admin and online worlds, and the convergence enabled by facial recognition tech.
24 Aug 2023 3 min read
Account, profiles and identity analysed

Account, profile and identity

I wanted to zoom in on online accounts and profiles. Here is a comprehensive overview to understanding the essential aspects of your digital life, from sign-up to log-in.
24 Aug 2023 3 min read
Discover the evolving landscape of digital experiences. Should I go for CNS, Content Platform or DXP?

CMS, Content Platform, or DXP?

Discover CMS, content platforms, and DXPs, how they handle content and user experiences. Real-world examples like WordPress, Contentful, and Sitecore included.
22 Aug 2023 2 min read
Get the overview on content platforms.

Understanding Content Platforms

Learn what makes content platforms different from traditional CMS. Explore headless architecture, API mesh, and composability for online pros.
22 Aug 2023 2 min read
Etymology and meaning of "Data"
AI in Practice

Etymology and meaning of "Data"

Explore the rich history of 'data,' from ancient origins to its role in our digital world. Uncover the journey of a term that defines modern life.
10 Aug 2023 2 min read
The crucial role of technical writing in composable platforms

The crucial role of technical writing in composable platforms

Explore the essence of composable platforms through exceptional technical writing. Journey with me through Emporix's Digital Commerce Platform—your key to excelling in B2B.
03 Aug 2023 2 min read
Unlocking Digital Asset Management's versatility

Unlocking Digital Asset Management's versatility

Struggling with digital asset management? Explore how DAM transforms as a brand portal, press center, and content hub for your growing online business.
03 Aug 2023 3 min read
Keep calm, even when your calendar is taking over.

Regular and online calendar invitations

Learn how seamless updates can enhance your planning but also consider the potential drawbacks of fluid calendars. Make informed choices to strike the perfect balance between convenience and control.
02 Aug 2023 4 min read
Google Search Console, a wealth of insights

Google Search Console, a wealth of insights

Google Search Console is indispensable. Discover how GSC allows you to analyse your search traffic, understand your audience, address technical issues and further improve your website.
01 Aug 2023 3 min read
Introduction to the General Data Protection Regulation (GDPR)
Europe

Introduction to GDPR

A comprehensive guide to GDPR for online professionals. Understand its scope, penalties for non-compliance, and why it's crucial for your business.
01 Aug 2023 3 min read
Light tower on the beach

Topic clusters and pillar pages

Enhance your website's visibility and authority: Dive into the world of cornerstone content, topic clusters and pillar pages. Unlock the secrets of effective internal linking.
30 Jul 2023 3 min read
WordPress pros and cons

WordPress pros and cons

Mastering WordPress. A foundational article for online pros. Delve into its history, plugins, pros, and cons.
29 Jul 2023 3 min read
My basis for SEO

My basis for SEO

Unlock online success with this SEO intro. Get a clear overview and steps to boost your website. No fluff, just actionable insights for better performance.
28 Jul 2023 2 min read
Exploring Content Hub Platforms

Exploring Content Hub Platforms

Exploring specialised Content Hub platforms and vendors for streamlined content management and centralised content experiences.
25 Jul 2023 2 min read
The Essence of User Experience (UX) and UX Design
Future of Work

The Essence of User Experience (UX) and UX Design

Dive into the world of User Experience (UX) and discover how UX Design and AI collaborate to create engaging and efficient online experiences.
25 Jul 2023 2 min read
ChatGPT's Code Interpreter: Coding Without Code
AI in Practice

ChatGPT's Code Interpreter: Coding Without Code

ChatGPT's Code Interpreter breaks the barrier between coding and non-programmers. Explore this real-life journey of a blogger unearthing the power of AI in data management.
14 Jul 2023 4 min read
Review of "How Big Things Get Done" by Bent Flyvbjerg

Review of "How Big Things Get Done" by Bent Flyvbjerg

To succeed in big projects, remember key insights from 'How Big Things Get Done' by Bent Flyvbjerg: Think slowly, act swiftly, base predictions on solid ground, leverage reference data, draw from experience, and embrace modularity.
13 Jul 2023 3 min read
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