Apple - Rob Hoeijmakers

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Apple

Apple is a global technology company operating across hardware, software, and increasingly artificial intelligence. Its distinctive strength lies in the tight integration of devices, operating systems, and on-device intelligence. Posts under this tag examine Apple as a company shaping the evolving relationship between personal computing, hardware ecosystems, and applied AI.

A Wider Frame: Apple’s Camera Features in Practice

A Wider Frame: Apple’s Camera Features in Practice

Curious about Continuity Camera, Center Stage and Desk View, I spent an afternoon experimenting. A small trick with QuickTime makes testing it surprisingly easy.

A lighter computer for a different era

A lighter computer for a different era

A new iMac, a one-hour migration, fewer ports, more cloud and AI. Replacing a desktop computer now reveals how much the role of the machine itself has changed.

Apple’s Pages, Numbers and Keynote: Strong Tools, Weak Culture

Apple’s Pages, Numbers and Keynote: Strong Tools, Weak Culture

Apple’s Pages, Numbers and Keynote are polished and free, yet rarely dominant. The issue may not be features, but culture.

Apple Pay, Apple Wallet, Apple Card: How Apple Reshaped How Money Flows

Money & Finance

Apple Pay, Apple Wallet, Apple Card: How Apple Reshaped How Money Flows

While writing about how money flows, a simple confusion between Apple Pay and Apple Wallet exposes the hidden layers of modern payments and power.

Apple’s New ‘Invites’ App: A First Look

Apple’s New ‘Invites’ App: A First Look

Apple Invites is here! A new iOS event app that jazzes up invites but lacks true collaboration. Can it compete with for instance WhatsApp's voting? Let’s find out.

Enhancing Photos with Apple Intelligence

Enhancing Photos with Apple Intelligence

Apple Intelligence debuts on macOS Sequoia 15.2, bringing powerful features like cleanup tools to silicon-equipped Macs.

Apple’s RCS Adoption in iOS 18

Apple’s RCS Adoption in iOS 18

Apple's announcement of Rich Communication Services (RCS) support in iOS 18, slated for release in September, marks a pivotal shift in the messaging landscape.

iOS now supports web push notifications.

Apple iOS devices now support web push notifications

Apple devices now support Web Push notifications, a game-changer for bloggers. Instantly engage readers and keep them updated on new articles. Learn more.

Using 2FA with Apple Keychain, a symbolic bridge

Privacy & Security

Using 2FA with Apple Keychain

Apple has integrated Two-Factor Authentication (2FA) into macOS and iOS through Keychain. I explain how 2FA works and how it looks.

Image, captured on iPhone as HEIF, stored in Apple Photos in HEIC file and exported to JPG.

Unraveling Apple's HEIC Format

What is .HEIC and why did Apple make it the most difficult file format? Great question and here you find answers and proper workflows to go to more common file types like JPG.