Rob Hoeijmakers
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From blog to book, publishing in the digital age

From blog to book, publishing in the digital age

Learn from Tim Urban's 'What's our problem' how to turn your blog into a digital book and audiobook. Inspiring insights for aspiring authors.
06 Apr 2023 2 min read
ChatGPT and the art of asking questions
AI in Practice

ChatGPT and the art of asking questions

Master the art of asking well-formed questions for success in all life areas. This skill enhances learning, deepens understanding, and fuels innovation.
31 Mar 2023 3 min read
You can't be seen until you learn to see. This is marketing, Seth Godin.

Review: This Is Marketing by Seth Godin

If you're looking for a comprehensive guide to modern marketing, "This Is Marketing" by Seth Godin is a must-read.
29 Mar 2023 2 min read
Midjourney image
AI in Practice

Start with Midjourney

Don't miss out on Midjourney's next-gen AI for stunning visuals. Whether you're a creative pro or tech enthusiast, learn how to join the Midjourney Beta program in this article.
22 Mar 2023 2 min read
Example of highly detailed photo to show difference between JPG and WebP image format.

WebP vs JPEG: Which Image Format is Best for Your Website?

Find out why WebP might be a better choice than JPEG for your website. Detailed comparison and insights on performance and quality. Plus a nice online tool to make hands on comparisons.
22 Mar 2023 2 min read
Squoosh your images

Squoosh your images

Online app Squoosh squashes digital image file size but keeps your pictures crisp and colourful.
22 Mar 2023 3 min read
A demo of a chatbot in WhatsApp using ChatGPT
AI in Practice

A demo of a chatbot in WhatsApp using ChatGPT

Discover how ChatGPT can help improve the accuracy and relevance of your WhatsApp chatbot responses.
21 Mar 2023 3 min read
How chatbots understand us
AI in Practice

How chatbots understand us

A chatbot can understand us by converting a language utterance to intents, entities and by using context. I will explain what an intent is, what entities are and how a chatbot uses context.
15 Mar 2023 5 min read
An orchestra and conductor to make a parallel with the role of web strategy and web strategist.

Web Strategy Explained: Essential Insights from a Web Strategist

Explore the role of a web strategist and the components of an effective web strategy. Gain valuable tips to enhance your website’s performance, social media presence and user experience.
03 Mar 2023 3 min read
Review: Steve Jobs by Walther Isaacson.

Review: Steve Jobs by Walther Isaacson.

Find out more about Steve Jobs' complex and fascinating persona in his biography, written by Walter Isaacson.
01 Mar 2023 1 min read
Loads of empty slots.

Digital scheduling calendars compared and explained

A lot has changed on the digital front in the last few decades, but the only constant I see is the huge hassle with digital diaries and scheduling calendars.
24 Feb 2023 8 min read
Three ways to use WhatsApp via computer

Three ways to use WhatsApp via computer

3 ways to connect with customers via WhatsApp. A blog article on WhatsApp desktop, web app and QR-code.
16 Feb 2023 2 min read
What makes internet memes to contagious?

How internet memes spread and stick

Introduction into memes and internet memes. Why does this particular content spread and stick as they do?
06 Feb 2023 3 min read
Red, Green and Blue LED's combined can produce all the colours of the rainbow.

Blue LED changed the world

A short story on the decades long search for the blue LED, the missing piece in the production of screens and energy efficient white light.
31 Jan 2023 2 min read
WhatsApp Messenger and Business on a single iPhone

WhatsApp Messenger and Business on a single iPhone

Explore using WhatsApp Messenger and Business on one iPhone. Learn about the dual experience in this informative article.
30 Jan 2023 2 min read
What is a composable DXP?

Composable DXP explained

DXP and composable are not daily terms. Let me explain as an independent web strategist what it is and who is proving Composable DXP's.
30 Jan 2023 3 min read
Signal rivals WhatsApp

Signal rivals WhatsApp

People often suggest using Signal over WhatsApp for privacy, but what makes Signal more private, and how does it compare to WhatsApp's features?
28 Jan 2023 2 min read
Sleeping Kobo is not waking up

Sleeping Kobo is not waking up

We all have a bad night so now and again and keep snoozing. But what about a Kobo e-reader that does not wake up?
28 Jan 2023 1 min read
Slay the multichannel dragon with a headless CMS

Slay the multichannel dragon with a headless CMS

Struggling with a slow, rigid CMS? Consider switching to a headless CMS for flexibility and customization, designed for the modern multichannel world.
19 Jan 2023 3 min read
Finding the right Customer Relationship Management (CRM) illustrated with an image showing choices.

Find the right CRM system

Discover the impact of CRM systems for any business size. Manage and analyze customer interactions throughout their lifecycle. Learn how to choose the right CRM.
16 Jan 2023 4 min read
MACH is short for Microservices, API-first, Cloud-native, and Headless.

The MACH Alliance

In a public online meeting I kept hearing the word MOC or MACK and in the chat I asked what it meant. It is MACH, from the MACH Alliance, the organizer of the meeting.
16 Jan 2023 2 min read
The different features and roles a Content Management System (CMS) plays will help you find the right one.

The right CMS for your online content

Choose the perfect CMS: Learn what a content management system (CMS) does and find the right one for you.
13 Jan 2023 4 min read
Stairs to symbolise the connection of Facebook and Instagram data with Google Looker Studio

Connect Facebook to Google Looker Studio

Connect your Facebook and Instagram data to Google Looker Studio, even if you don't have technical skills, and create custom reports and visualizations using the imported data.
12 Jan 2023 4 min read
Use Canva to generate an AI image
AI in Practice

Use Canva and AI to put a bike riding panda on a mug

Canva now has generative images from stable diffusion build into it. This can speed up a lot of your work, let me give a quick demo.
10 Jan 2023 1 min read
Mind over media, propaganda education for a digital age.

Review: Mind over Media, Renee Hobbs

The media landscape has undergone significant changes recently. I've updated my knowledge to understand its evolving nature and influence.
05 Jan 2023 2 min read
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