Rob Hoeijmakers (Page 15)

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E-book version of the Persuasion, the psychology of persuasion by Robert Cialdini

Review: Influence, Robert Cialdini

The subtitle is The Psychology of Persuasion. A classic book about six ways by which our behaviour can be influenced.

Find out about being found in Google Discover.

Get found in Google Discover

Google Discover is a news service provided by Google. In Android and the Google App. As a blogger, how to optimize for Google Discover.

Export highlights and notes from Kobo e-reader to Mac.

Export Kobo highlights and notes to your Mac

How do I get my Kobo highlighted and annotated text exported to the Mac? Here I highlight the most structural method that requires a one-time adjustment.

Made to stick, Chip Heath & Dan Heath

Made to stick, Chip Heath & Dan Heath

Must read book on why some ideas survive and others die. Discover a quick overview of the six principles and the SUCCES model.

Open or closed, free or paid. Gated content and paywalls.

Gated content and paywalls

Learn about the term "gated content". It is content that is partially visible and for which you make a transaction, with personal data or money, to read or experience it. Let me explain.

Scan me QR-code in a newspaper

Privacy & Security

The secrets behind the QR Code

The QR code existed for years and led, for the consumer, a sleeping existence. How do QR codes work?

Copyright statement in a book

Get copyright for web content

Quick guide to make sure you have the proper rights to use content on the web. I also list and explain the most used forms of copyright.

The Founders, The inside story of PayPal by Jimmy Soni.

Review: The Founders by Jimmy Soni

Review of the book The Founders by Jimmy Soni. On the origins of PayPal and it's founding team.

Kobo crashes or freezes, often in sleep mode. Image shows an e-reader that got stuck.

Fix Kobo Clara crashes and freezes

Fixes for when Kobo Clara crashes and freezes. Put your frozen e-reader back to life and prevent crashes.

Interactive sandbox with topographic lines projected on the sand

Playing in the interactive sandbox

Step into the future with Interactive Sandboxes. Beyond screens and keyboards, learn how these devices revolutionize digital landscapes.

Taking a wider view on writer roles for the web.

Four professional writer roles for the web

Taking a wider view on writer roles for the web. This article guides you to understand writing roles, or, if you are a leader, to find the right writer for your team.

Sand, sky and traces of the wind.

Content creation is an art, marketing technology is a craft.

Content creation is an art, marketing technology (MarTech) is a craft. And together they are hard to beat.

Why choose Wix to manage your valuable content?

Why choose Wix to manage your valuable content?

Explore if Wix is the right choice for hosting and managing your content. Rob Hoeijmakers shares firsthand experience and insights on Wix's features and limitations.

A dress made of silk maps.

Knowledge Engineering

What a silk map learned me about content

I create content for the web, but what is content? I tell a story about a silk map to explain the word and concept of content.

The Vizcaya Bridge near Bilbao. © Rob Hoeijmakers

Get good images for your website

Where can I find suitable images for a website, blog, landing page or social media campaign?

Tableau in the Bask town Gernika depicting Picasso's work Guernica.

Plagiat or copyright infringement

When is copying text plagiat, and when is it an infringement on copyright? I made a rookie mistake and corrected it.

The Cryptopians by Laura Shin, hard copy.

Review: The Cryptopians by Laura Shin

In clear, non-technical language, Laura Shin takes you in her book The Cryptopians through the history of the legendary Ethereum blockchain.

The GDPR rules on Lead Magnets turn out to be restrictive but relative simple.

Privacy & Security

Lead Magnets and GDPR

What are the rules for Lead Magnets within the General Data Protection Regulation (GDPR)?

The Power Law by Sebastian Mallaby. Subtitle: Venture Capital and the Making of the New Future.

Review: The Power Law by Sebastian Mallaby

If you are interested in the world of Venture Capital, Start-Ups and Silicon Valley, just read this book. A well-written book with a very thorough foundation.

Tools to create landing pages and/or lead magnets

Tools for creating landing pages and lead magnets

Looking for the best tools to create effective landing pages and lead magnets? Rob Hoeijmakers reviews top platforms like Leadpages, Wix, and HubSpot.

Do you spell recognize or recognise?

English editor correcting the American translator

When automated translation is part of your writing workflow, make sure to align the tools to be consistent in terms of language and spelling variants.

Example of Calculating Pixels per Inch on this e-reader with a six inch screen.

Pixels per Inch (PPI). Measured as a line or a square?

Demystify screen resolution with PPI: learn how to calculate pixels per inch and understand the physical properties of a screen.