Rob Hoeijmakers
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Bit of automation.

No code automations

Personal experiences with no code automations, API's and webhooks. How to string together modular application to create a complete and dynamic website.
23 Feb 2022 3 min read
Building and engaging a blog audience

Building a blog audience (2022)

Personal journey in building an audience for my blog. SEO, republishing and social media. My latest experiment: Revue.
21 Feb 2022 3 min read
What's behind the mysterious door?

The Attraction of a Lead Magnet

Rob Hoeijmakers breaks down the essentials of using lead magnets to attract quality leads. Learn to build trust and provide genuine value with potential customers.
18 Feb 2022 3 min read
Maria Forleo is modelling for this article. Actually it is the ebook: everything is figureoutable.

Electronic paper and digital ink explained

Why are electronic paper and digital ink so gentle to the eyes and why is it that these screen consume so little energy.
16 Feb 2022 2 min read
Bielersee, Switzerland. A bit of serenity and clarity for this sketchy post on Web3

Digging into Web3

Web3 is not so much a fact yet but more of a vision and perhaps best explained by looking at what Web1 and Web2 entailed.
11 Feb 2022 2 min read
Building a StoryBrand, Donald Miller

Review: Building a StoryBrand, Donald Miller

Donald Miller's Building a StoryBrand offers a clear and actionable framework that will help you craft stories that captivate and convert.
01 Feb 2022 2 min read
Should I shoot portrait or landscape images and videos?

Portrait versus landscape images on social media

Avoid images being grossly mutilated when posting portrait or landscape images on social media. Tips for portrait versus landscape on Facebook, Instagram, Twitter and TikTok.
03 Dec 2021 5 min read
Light tower in Marken, The Netherlands.

Graymail, what is it?

Graymail is not the same as spam. Find graymail explained and tips to help you optimize your marketing reach by not blend to gray oblivion.
26 Nov 2021 3 min read
Mint your first Non-Fungible Token (NFT)

Mint your first Non-Fungible Token (NFT)

NFT’s are pretty overwhelming if you are outside to the crypto crowd. I wrote a practical step by step record of how I minted my first NFT.
07 Nov 2021 3 min read
Google AMP is dead

Google AMP is dead

Google AMP is dead and will be switched off, and I argue that this is a good thing.
21 Oct 2021 1 min read
Single-spaced fonts raining down in the Matrix film.

Monospaced fonts: From Typewriter to the Matrix

Follow the white rabbit down the hole. From Stephen King's memoir of the craft to computer coding and the Matrix film. A short article on single-spaced-fonts.
09 Oct 2021 3 min read
Site search explained by comparing it with search for mushrooms.

Site Search explained

Working with search for a website is fun. It is a bit like collecting mushrooms from the wild. Same three steps: collect, improve, serve.
02 Oct 2021 4 min read
Web analytics made simple by using Plausible

Web analytics made simple by using Plausible

How I try to ditch Google Analytics for Plausible. Cookie free, simple to use and speedy. And find out why this is harder than you expect.
29 Sep 2021 2 min read
iPhone Live Text

iPhone Live Text

The new iOS15 feature Live Text finds words in the tiniest of corners. A story on how I searched for SOUL and found it in a little Amsterdam bookstore.
22 Sep 2021 2 min read
Ghost for blogging

Ghost for blogging

If you want to stay independent as a creator claiming your online spot is crucial. With Ghost you are in a good position to build, grow and nurture this spot.
08 Aug 2021 2 min read
Does my browser support WebP and/or AVIF?

Does my browser support WebP and/or AVIF?

A quick check to see if your browser or application support the modern image formats WebP and AVIF.
06 Aug 2021 2 min read
Micro content. Small text, big impact.

Micro content. Small text, big impact.

How small bits of text called micro content explain and support your marketing message.
05 Aug 2021 3 min read
From caterpillar to butterfly.

A Story Tellers tale

How StoryBrand inspired me to professionally use Story Telling.
25 Jul 2021 2 min read
Building a StoryBrand, use the 7 elements of great storytelling to grow your business.

Writing my first StoryBrand

A client asked me to clarify his message and I used the StoryBrand method to work it out. This will help you as well.
16 Jul 2021 2 min read
A web, not semantic but shows the point

Semantic web and the knowledge graph

The semantic web is about describing the web of connections between ideas and objects.
09 Mar 2021 2 min read
Metadata on stereo photo's

Metadata explained

Upscaling digital solutions often requires metadata. Meta means 'beyond,' and it's the invisible layer of data that describes other information.
01 Mar 2021 3 min read
Portrait and landscape, aspect ratio.

Aspect ratio and orientation

An in-depth exploration into digital canvas dimensions of screens, images, and videos to demystify Aspect Ratios and Orientation.
16 Feb 2021 3 min read
Pixel art on a matrix of bricks.

Resolutions for screens and images

Clarify digital resolution's meanings, resolve confusion, and strike a balance between image quality and file size in this informative article.
15 Feb 2021 3 min read
Rise of a rainbow, the symbol of colour.

The miracle of your screen

How the three colors of light in your screen can be made visible and how we are able see a large part of our world through this little wonder.
14 Feb 2021 2 min read
Flowering Prunus to show colour and beauty.

Record and edit a professional screencast

As an online professional I often need to record and screencast software and workflows. Here is my recipe for a productivity boost.
13 Feb 2021 3 min read
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