Rob Hoeijmakers
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Tools to create landing pages and/or lead magnets

Tools for creating landing pages and lead magnets

Looking for the best tools to create effective landing pages and lead magnets? Rob Hoeijmakers reviews top platforms like Leadpages, Wix, and HubSpot.
15 Apr 2022 2 min read
Do you spell recognize or recognise?

English editor correcting the American translator

When automated translation is part of your writing workflow, make sure to align the tools to be consistent in terms of language and spelling variants.
07 Apr 2022 2 min read
Make your own bio site

Make your own bio site

Make your own Landing Page for your bio instead, or use a service such as Linktree. My advice: make sure not to depend on Twitter or Instagram for linking.
05 Apr 2022 3 min read
Open graph information is a like packaging

The outside of a web page

Unseen is unloved. This certainly applies to the outside of a web page. But does a web page have an outside? A short introduction to Open Graph.
01 Apr 2022 3 min read
Mini photo shoot for landing page, open graph and campaign on Facebook and Instagram.

Shoot in both Portrait and Landscape

Tips for producing your own images for a webpage with social media campaign. In short: shoot landscape and portrait.
22 Mar 2022 3 min read
Example of Calculating Pixels per Inch on this e-reader with a six inch screen.

Pixels per Inch (PPI). Measured as a line or a square?

Demystify screen resolution with PPI: learn how to calculate pixels per inch and understand the physical properties of a screen.
18 Mar 2022 2 min read
VPN Tunnel offers safety, privacy and an entry to local content

Stay safe online with VPN

VPN is vital for your digital resilience. A tunnel to free information. Find the basics in this article.
17 Mar 2022 3 min read
Landing pages are where the visitor will land after a promotion or advertisement.

Generate leads with Landing Pages

Master landing page writing with Rob Hoeijmakers' guide. Learn to craft persuasive CTAs and understand customer psychology for actionable success.
15 Mar 2022 2 min read
From Kobo to Twitter in 18 seconds

From Kobo to Twitter in 18 seconds

Quick iPhone Live Text workflow for quoting text on your e-reader and share to Twitter.
11 Mar 2022 1 min read
Start notes on paper and then move on to Apple Notes or Ulysses

Blog writing workflow

A easy to use workflow for writing, translating and publishing blog articles. On Mac and iPhone. I will use paper, Ulysses, LanguageTool, Deepl and Ghost.
09 Mar 2022 5 min read
Using 2FA with Apple Keychain, a symbolic bridge

Using 2FA with Apple Keychain

Apple has integrated Two-Factor Authentication (2FA) into macOS and iOS through Keychain. I explain how 2FA works and how it looks.
04 Mar 2022 2 min read
Data center at the Amsterdam Science Park.

Two-Factor Authentication (2FA)

I took a good look at Two-Factor Authentication (2FA) and I explain why I prefer an authenticator app above SMS.
04 Mar 2022 3 min read
Image, captured on iPhone as HEIF, stored in Apple Photos in HEIC file and exported to JPG.

Unraveling Apple's HEIC Format

What is .HEIC and why did Apple make it the most difficult file format? Great question and here you find answers and proper workflows to go to more common file types like JPG.
02 Mar 2022 3 min read
Stephen King, On writing, a memoir of the craft

Review: On writing, a memoir of the craft, Stephen King

A valuable classic, part of the canon. Not only an inspiring book, Stephen King wrote a surprising, scary and painful journey.
01 Mar 2022 2 min read
Bit of automation.

No code automations

Personal experiences with no code automations, API's and webhooks. How to string together modular application to create a complete and dynamic website.
23 Feb 2022 3 min read
Building and engaging a blog audience

Building a blog audience (2022)

Personal journey in building an audience for my blog. SEO, republishing and social media. My latest experiment: Revue.
21 Feb 2022 3 min read
What's behind the mysterious door?

The Attraction of a Lead Magnet

Rob Hoeijmakers breaks down the essentials of using lead magnets to attract quality leads. Learn to build trust and provide genuine value with potential customers.
18 Feb 2022 3 min read
Maria Forleo is modelling for this article. Actually it is the ebook: everything is figureoutable.

Electronic paper and digital ink explained

Why are electronic paper and digital ink so gentle to the eyes and why is it that these screen consume so little energy.
16 Feb 2022 2 min read
Bielersee, Switzerland. A bit of serenity and clarity for this sketchy post on Web3

Digging into Web3

Web3 is not so much a fact yet but more of a vision and perhaps best explained by looking at what Web1 and Web2 entailed.
11 Feb 2022 2 min read
Building a StoryBrand, Donald Miller

Review: Building a StoryBrand, Donald Miller

Donald Miller's Building a StoryBrand offers a clear and actionable framework that will help you craft stories that captivate and convert.
01 Feb 2022 2 min read
Should I shoot portrait or landscape images and videos?

Portrait versus landscape images on social media

Avoid images being grossly mutilated when posting portrait or landscape images on social media. Tips for portrait versus landscape on Facebook, Instagram, Twitter and TikTok.
03 Dec 2021 5 min read
Light tower in Marken, The Netherlands.

Graymail, what is it?

Graymail is not the same as spam. Find graymail explained and tips to help you optimize your marketing reach by not blend to gray oblivion.
26 Nov 2021 3 min read
Mint your first Non-Fungible Token (NFT)

Mint your first Non-Fungible Token (NFT)

NFT’s are pretty overwhelming if you are outside to the crypto crowd. I wrote a practical step by step record of how I minted my first NFT.
07 Nov 2021 3 min read
Google AMP is dead

Google AMP is dead

Google AMP is dead and will be switched off, and I argue that this is a good thing.
21 Oct 2021 1 min read
Single-spaced fonts raining down in the Matrix film.

Monospaced fonts: From Typewriter to the Matrix

Follow the white rabbit down the hole. From Stephen King's memoir of the craft to computer coding and the Matrix film. A short article on single-spaced-fonts.
09 Oct 2021 3 min read
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