Rob Hoeijmakers
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Google's AI for Individuals and SMBs: Clarity, Costs, and Strategic Choices
AI in Practice

Google's AI for Individuals and SMBs: Clarity, Costs, and Strategic Choices

Google's AI options are powerful but confusing. Here's how I compared Google One vs Workspace—and why SMBs should think twice before locking in.
04 Jun 2025 4 min read
Will I Manage Agents as I Would Employees?
Future of Work

Will I Manage Agents as I Would Employees?

AI agents are joining our teams. But will we manage them like employees? Here’s my take from the edge of strategy, automation, and organisational design.
15 May 2025 3 min read
Not Doing Is Also an Act
AI Strategy

Not Doing Is Also an Act

In a world of instant input and infinite output, choosing not to act is a creative decision. This is a reflection on AI, growth, and intent.
23 Apr 2025 2 min read
Search in the Age of AI
AI Strategy

Search in the Age of AI

Search is no longer about finding—it’s about understanding. From keywords to context, here’s how AI is changing the way we ask, find, and think.
21 Apr 2025 8 min read
What Zeta Alpha Gets Right About AI (That Others Don’t)
AI in Practice

What Zeta Alpha Gets Right About AI (That Others Don’t)

AI you can trust, built for complexity. Zeta Alpha shows how European companies can take back control with search that works—across formats, securely.
16 Apr 2025 3 min read
The End of Google Search (as we know it)
AI Strategy Featured

The End of Google Search (as we know it)

Google didn’t warn me. It just erased my blog. What looked like a bug turned out to be a glimpse into the future of search—and it’s not built for us anymore.
01 Apr 2025 4 min read
Reflections on a Deep Tech AI Event
AI Strategy

Reflections on a Deep Tech AI Event

Attending the Deep Tech AI Event in Amsterdam was an inspiring experience. Here’s a reflection on the key takeaways and some of the exciting conversations that stood out during the event.
27 Jan 2025 2 min read
Europe’s digital dilemma and new commission
Europe

Europe’s digital dilemma and new commission

Europe faces a pivotal moment in its digital strategy, with the new EU Commission balancing innovation with regulation to shape the continent's future.
18 Sep 2024 5 min read
Draghi report: How Europe’s Digital Lag threatens innovation
AI Strategy

Draghi report: How Europe’s Digital Lag threatens innovation

A personal reflection on how EU regulations impact innovation and competitiveness, drawing on Mario Draghi's report and my experiences as a European entrepreneur.
18 Sep 2024 4 min read
Future predictions for AI’s
AI Strategy

Future predictions for AI’s

Explore the evolving landscape of AI: are we pushing the limits of technology or just scratching the surface?
10 May 2024 6 min read
Exploring Retrieval Augmented Generation (RAG)
AI Strategy

Exploring Retrieval Augmented Generation (RAG)

Dive into how Retrieval Augmented Generation elevates chatbots by blending AI with curated knowledge for insightful, context-aware interactions.
09 Feb 2024 3 min read
The AI Revolution in Medicine: GPT-4 and Beyond

The AI Revolution in Medicine: GPT-4 and Beyond

Discover GPT-4's impact on healthcare today and tomorrow in 'The AI Revolution in Medicine,' a blend of practicality and foresight.
20 Dec 2023 2 min read
View from the venue, Mediametic.
AI in Practice

The tangible side of AI in the cloud

Journey into the realms of AI and cloud computing with lessons learned at a Dutch Startup Association event. Ready to navigate this evolving landscape?
15 Sep 2023 3 min read
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