Rob Hoeijmakers
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Google

How Google shapes the digital world. From search and advertising to AI models, chips, and European policy. Analysis of a company balancing innovation with its own legacy.
Google Search Console, a wealth of insights
Google

Google Search Console, a wealth of insights

Google Search Console is indispensable. Discover how GSC allows you to analyse your search traffic, understand your audience, address technical issues and further improve your website.
01 Aug 2023 3 min read
Stairs to symbolise the connection of Facebook and Instagram data with Google Looker Studio
Tools

Connect Facebook to Google Looker Studio

Connect your Facebook and Instagram data to Google Looker Studio, even if you don't have technical skills, and create custom reports and visualizations using the imported data.
12 Jan 2023 4 min read
Find out about being found in Google Discover.
Content

Get found in Google Discover

Google Discover is a news service provided by Google. In Android and the Google App. As a blogger, how to optimize for Google Discover.
14 Sep 2022 2 min read
Google AMP is dead
Content

Google AMP is dead

Google AMP is dead and will be switched off, and I argue that this is a good thing.
21 Oct 2021 1 min read
Web analytics made simple by using Plausible
Tools

Web analytics made simple by using Plausible

How I try to ditch Google Analytics for Plausible. Cookie free, simple to use and speedy. And find out why this is harder than you expect.
29 Sep 2021 3 min read
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