Reviews of classics and interesting new material on digital content and marketing. Only books, podcasts and publications I found valuable. To share and spare you the time.
The Heath brothers’ WRAP framework—Widen Your Options, Reality-Test Your Assumptions, Attain Distance Before Deciding, and Prepare to Be Wrong—offers practical strategies to improve decision-making processes.
To succeed in big projects, remember key insights from 'How Big Things Get Done' by Bent Flyvbjerg: Think slowly, act swiftly, base predictions on solid ground, leverage reference data, draw from experience, and embrace modularity.
Discover the art of persuasive copywriting with Ray Edwards' "How to Write Copy That Sells." Get practical techniques from an expert and craft sales copy that converts in today's digital world.
