Digital Strategy Will I Manage Agents as I Would Employees? AI agents are joining our teams. But will we manage them like employees? Here’s my take from the edge of strategy, automation, and organisational design.
Digital Strategy My Venture into Venture Capital: What I Learned About DeepTech Investing Behind every groundbreaking technology lies a hidden system of risk, funding, and patience. This is what I discovered about venture capital.
Digital Strategy What Zeta Alpha Gets Right About AI (That Others Don’t) AI you can trust, built for complexity. Zeta Alpha shows how European companies can take back control with search that works—across formats, securely.
Digital Strategy Featured The End of Google Search (as we know it) Google didn’t warn me. It just erased my blog. What looked like a bug turned out to be a glimpse into the future of search—and it’s not built for us anymore.
Europe How ZEISS and ASML Enable the Modern Chip Industry From Dutch roots to German optics, ASML and ZEISS built a unique European stronghold in chipmaking—where light carves the future.
Digital Strategy BOAT: A New Category by Gartner and the Future of Enterprise Automation Automation is evolving fast. Gartner’s BOAT consolidates RPA, AI, and low-code into a unified framework. Insights from the SS Rotterdam conference with Incentro.
AI A Busy Start to the Year: Exploring AI, Agents, and Automation As we kick off a new year, I wanted to take a moment to reflect on my first week. It’s been a whirlwind of activity, filled with experiments, learning, and a dive into emerging technologies.
Digital Strategy How I’m Rethinking Social Media for 2025 What’s next for social media in 2025? Dive into my reflections on platform trends, user behaviour, and crafting a strategy that balances personal voice with staying ahead of the digital curve.
AI Featured Project: AI Chatbot for RSV Awareness through Web and WhatsApp Discover how I partnered with ReSViNET to build an AI-powered chatbot that provides global RSV education, available via web and WhatsApp.
Europe Europe’s digital dilemma and new commission Europe faces a pivotal moment in its digital strategy, with the new EU Commission balancing innovation with regulation to shape the continent's future.
Europe Strengthening Europe's Semiconductor Backbone: The Role of ESMC TSMC’s first European plant in Dresden, a €10 billion venture with Bosch, Infineon, and NXP, will enhance Europe’s semiconductor industry. Supported by the European Chips Act.
Digital Strategy Leveraging a Viral Photo: A Journey in SEO and Digital Strategy How to benefit from an online, viral event. On the short term, when it happens, and longer term to benefit from search traffic on multiple online places.
Digital Strategy CRM Specialisation: Choosing the Right System for Sales, Service, and Marketing In my career as a web strategist, I've had the opportunity to dive deep into the digital tools that power today’s businesses. One of the most insightful experiences has been understanding how different companies employ various Customer Relationship Management (CRM) systems to optimise their operations. This exploration
Digital Strategy Digital Twins: Simulation versus Emulation Simulation vs. emulation: Unraveling the differences in digital twins. What's best for your online projects?
AI Improve your YouTube advertising with Junbi Junbi is an online tool that analyses YouTube ad creatives with a scientific, predictive AI. Junbi scores the ads on three vital aspects.
Digital Strategy The crucial role of technical writing in composable platforms Explore the essence of composable platforms through exceptional technical writing. Journey with me through Emporix's Digital Commerce Platform—your key to excelling in B2B.
Digital Strategy Web Strategy Explained: Essential Insights from a Web Strategist Explore the role of a web strategist and the components of an effective web strategy. Gain valuable tips to enhance your website’s performance, social media presence and user experience.
Digital Strategy Find the right CRM system Discover the impact of CRM systems for any business size. Manage and analyze customer interactions throughout their lifecycle. Learn how to choose the right CRM.
Digital Strategy The MACH Alliance In a public online meeting I kept hearing the word MOC or MACK and in the chat I asked what it meant. It is MACH, from the MACH Alliance, the organizer of the meeting.
