What Zeta Alpha Gets Right About AI (That Others Don’t)
AI you can trust, built for complexity. Zeta Alpha shows how European companies can take back control with search that works—across formats, securely.
Digital Strategy
Marketing, SEO, MarTech, data, growth, positioning—big-picture thinking
The End of Google Search (as we know it)
Google didn’t warn me. It just erased my blog. What looked like a bug turned out to be a glimpse into the future of search—and it’s not built for us anymore.
How ZEISS and ASML Enable the Modern Chip Industry
From Dutch roots to German optics, ASML and ZEISS built a unique European stronghold in chipmaking—where light carves the future.
BOAT: A New Category by Gartner and the Future of Enterprise Automation
Automation is evolving fast. Gartner’s BOAT consolidates RPA, AI, and low-code into a unified framework. Insights from the SS Rotterdam conference with Incentro.
A Busy Start to the Year: Exploring AI, Agents, and Automation
As we kick off a new year, I wanted to take a moment to reflect on my first week. It’s been a whirlwind of activity, filled with experiments, learning, and a dive into emerging technologies.