---
title: "The Attraction of a Lead Magnet"
description: "Rob Hoeijmakers breaks down the essentials of using lead magnets to attract quality leads. Learn to build trust and provide genuine value with potential customers."
url: "https://hoeijmakers.net/lead-magnet/"
date: 2022-02-18
updated: 2026-04-25
author: "Rob Hoeijmakers"
site: "hoeijmakers.net"
language: "en"
tags: []
---

# The Attraction of a Lead Magnet

A "lead" is something that starts something. Take the lead. In online marketing, a lead is a person or organization interested in your activities. By calling you, emailing you or filling out a form on your website, for example. After that, the lead is registered on a list with a basic set of information like name and email address. Of course, the quality and degree of interest can vary greatly, but this is a lead. A starting point for business.

[](https://ghost.org/resources/content/images/size/w1600/2023/09/64e2fbd9e35161c9de1fc1a7_a38374-80d5-0dba-a83e-4d00040cb05_75d11486813d79be786ad91b2cda167d5fb116a2-1655x1543_1_.webp)

## How to attract?

Once upon a time, the Internet was a place where people seemed to be actively looking to fill out a form. That has changed quite a bit. Now only bots do this for fun and I as a business owner and producer have to be much more active in looking for leads. I have to try to attract leads to me. Like with a magnet. Welcome to the stage: **The Lead Magnet**.

## Lead magnet

This magnet is an attractive and free online offer that I make in exchange for some of the lead's information. A giveaway, a freebie. This can be an e-book, a survey, a song, a spoken meditation, a podcast. Something I usually advertise on the website. On a specific page or between the lines.

Of course, I can then also advertise my lead magnet through a post on social media or make the freebie available directly within the posts. And if I'm looking for a lot of leads or my website and social media just don't have enough traffic, I can also buy ads for more traffic.

> Lead magnets are not just about collecting emails. They’re about providing genuine value, building trust, and paving the way for creating a customer relationship with your audience. Remember - a lead magnet is often the very first interaction a potential customer has with you and your business. Don’t make it feel like you’re “stealing” their email address. Make it easy. Make it valuable. Make it for the long term. – Justin Welsh

Practical example of a lead magnet

Let me give my wife and business partner's website as an example. She runs a coaching practice for business clients and for visitors to the site, she gives away an e-book. The website was created in [WordPress](https://hoeijmakers.net/how-about-wordpress/) and the Lead Magnet in ConvertKit. That programme is specifically aimed at converting a visitor to a lead.

The lead fills this out and then receives an e-mail with a download link to the e-book. And we get the data via email and in they are in then also in ConvertKit's system. The magnet has done its job.

The lead has a wonderful, free gift and we have enough data for the next step.See also the overview of [landing page tools](https://hoeijmakers.net/tools-for-creating-landing-pages-and-lead-magnets/) and lead magnets with lead magnet options within Wix, Squarespace, ConvertKit and Leadpages, among others.