---
title: "Difference between Copywriters and Content Writers"
description: "A copywriter is trained in persuasion and a content writer in the journalistic traditions of finding facts. When does this short circuit a creative project?"
url: "https://hoeijmakers.net/difference-between-copywriters-and-content-writers/"
date: 2022-12-14
updated: 2026-04-21
author: "Rob Hoeijmakers"
site: "hoeijmakers.net"
language: "en"
tags: []
---

# Difference between Copywriters and Content Writers

I wrote an article where I listed and explained [four main writing roles for online](https://hoeijmakers.net/professional-writer-roles-for-the-web/):

- Copywriter
- Content writer
- UX-writer/Content designer
- Technical writer.

Reading a post on LinkedIn that deepened my understanding, it was spot on.

In this LinkedIn post, Chief Creative Officer & Founder at [RUMBLE](https://readytorumble.com.au), Andy Greenaway, explains very clearly the difference between Copywriters and Content Writers.

## The AIDA Model

He argues, in short, that Copywriters are trained in persuasion and work and have been taught classic techniques like **AIDA**, which stands for:A  :  Grab ATTENTIONI    :  Arouse INTERESTD  :  Stimulate DESIREA  :  Ask for ACTION

## 5W's

Content writers on the other hand are taught to follow the **journalistic 5W's**.1. Who2. What3. Where4. When5. Why.

Check out his post to see how these difference sometimes mess up the work in creative agencies.

*If you are interested in writing for the web, check out my articles on the 4 professional writing roles* and the question if [*ChatGPT will replace Content Writers*](https://hoeijmakers.net/chatgpt-content-writer/).